Customer Experience Email Marketing Specialist
NestléAbout the role
Are you passionate about coffee? Do you care about sustainability and quality? At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work.
This position is not eligible for Visa Sponsorship.
Position Summary
The Customer Experience (CX) Marketing Specialist supports key facets of the overall customer experience strategy related to subscription and personalization to ensure our customer has a differentiated, consistent and excellent experience, no matter where the brand is encountered.
Responsibilities:
Help to grow and develop Nespresso USA’s subscription program.
- Partner with internal stakeholders such as ecommerce, IT, and customer service for implementation of program initiatives, ensuring accuracy and clarity in the customer experience.
- Work across teams to create programs and collateral to increase awareness and enrollment in the program, and track performance to ensure alignment with objectives
- Review direct and indirect competitive subscription offerings, as well as initiatives in flight across the organization, to support continuous improvement & innovation of the subscription program.
Support the personalization strategy for Nespresso USA.
- Assist the CX Sr Manager to further our data-connected personalization initiatives set forth in our market’s 5 year strategy and work closely with local cross functional teams to drive tactics forward
- Partner closely with data and legal teams to ensure customer information is collected in a compliant and useful way.
Document and support customer journey development.
- Work with cross functional teams to map key customer journeys, create a list of ongoing improvements to those journeys, and orchestrate the work across teams to ensure these improvements are completed.
- Identify new journeys that should be documented and mapped in order to ensure a consistent and brand-right CX is delivered as innovation is delivered.
Team Support.
- Partner across the CXM team to support financial reconciliation, month end close, and ongoing reporting needs.
Requirements:
- Bachelors Degree required
- 2+ years CRM or subscription marketing/management or personalization/segmentation experience
- Knowledge of direct to consumer marketing best practices
- Exemplary attention to detail, time/project management capabilities, and strong collaboration skills
Requisition ID
190635
#LI-Hybrid
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
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