CTV Sales Director

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Role

TripleLift is looking to hire a CTV Sales Director, CTV within our Agency Sales Team reporting to the VP of CTV Sales. The Sales Director’s core responsibility is to drive adoption of TripleLift’s Innovative CTV product suite by identifying, qualifying and selling new and prospective clients on its value. This seller will be working individually and collaboratively alongside our HoldCo sales team to drive success.

Additional key responsibilities include scaling CTV go-to-market strategies and partnering with internal supply & product marketing teams to build effective narratives. The best candidate brings relationships with them to the table, and they are comfortable presenting at both a tactical and strategic level; all the while educating and influencing key decision makers throughout the agency. They will be well versed in selling CTV solutions to either linear teams, video investment teams or programmatic buyers. This role will be in New York.

 Responsibilities:

• Drive familiarity, adoption, and revenue for TripleLift’s CTV offerings
• Lead sales and business development activities for a targeted list of HoldCo agency accounts with preferred Group M, WPP, IPG experience
• Grow existing relationships with clients to establish a CTV and video presence on established client accounts
• Collect, aggregate, and disseminate customer feedback on TripleLift’s CTV offerings to product leaders inside the company to enhance and refine our offering to meet customer needs.
• Develop new client relationships to expand TripleLift’s CTV and video offering footprint
• Collaborate with Research, Product Marketing & Engineering on in-market needs and future resources
• Anticipate CTV and video offering needs for current and future clients
• Utilize a solution-selling philosophy by uncovering key business requirements and pain points, to further sell through TL's solutions that meet the clients' needs.
• Drive adoption and increase annual commitments with agency holding companies
• Represent TripleLift at industry-relevant functions to increase TripleLift’s visibility and influence annual commitments
• Develop and implement bespoke industry strategies within assigned agencies
• Engage with Operations, Demand Partnerships, and Marketing teams regarding new product solutions and releases
• Partner with HoldCo and the Marketing Team to create narratives that resonate with TripleLift's unique offerings tied to customer objectives and business outcomes
• Meet/exceed quarterly and annual revenue goals according to sales plan
• Superior analytical skills and a firm grasp of their customers’ needs
• Maintain proper adherence to company standards for data entry/utilization through TripleLift’s CRM (Salesforce).

The Requirements:

• 8+ years in digital, media or ad tech sales
• 6+ years of advanced TV advertising experience
• Experience in selling CTV to agency Holdcos, via managed service and/or programmatic (preferred Group M, WPP, IPG experience)
• Deep relationships within the advertising industry, specifically CTV
• Familiarity with TV Measurement and/or Linear planning
• CTV Technical expertise
• Ability to work individually and collaboratively
• Outstanding presentation skills
• Excellent communication, both internally and externally
• Proven executive presence and relationship-building skills
• Must be willing to travel
• Location: New York

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US Jobs: The below range represents the potential on target earnings for this role. Actual compensation will vary depending on factors including, but not limited to, experience and performance. This range includes both base and po