CRM Lead

Get started on an exciting career at Element!

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

What We Need  

We are looking for a CRM Lead, Commercial Salesforce Effectiveness to join Element Fleet Management.   As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients.  

At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!  

The CRM Lead role differs significantly from a Senior Admin in terms of the complexity, strategic input, and oversight involved. While a Senior Admin focuses on executing day-to-day CRM tasks, the CRM Lead is responsible for overseeing solution design, system integration, and guiding the CRM strategy.

For example:

• System Architecture: The CRM Lead designs and implements complex CRM architectures, determining how various components (Salesforce, integrations, custom apps) interact efficiently.
• Cross-Departmental Coordination: This role collaborates with departments like IT, ensuring that the Sales Cloud solutions align with efforts and does not impact the Service Cloud implementation.
• Optimization: The CRM Lead is responsible for identifying bottlenecks in CRM processes and implementing more efficient solutions. For instance, they might establish a new framework for writing/converting triggers to flow, where they, or a delegate Jr and/or Sr Admin, would implement.

A Day in the Life   

• Decision-Making and Impact: The CRM Lead makes key decisions on task prioritization, solution architecture, and the optimization of CRM functionalities, directly impacting overall operational efficiency. Examples include:
• Efficiency Gains: Prioritizing the automation of routine tasks such as Account Ownership transfers and eliminating need for Admin support, can lead to significant time savings for sales teams, allowing them to focus on higher-value activities.
• Data Integrity and Reporting: Implementing a comprehensive data validation framework to ensure the accuracy of reports used by leadership for strategic decisions.
• Each of these decisions has a cascading impact on the team's ability to manage customer relationships efficiently, reducing response times and improving overall satisfaction.
• Strategic Input and Operational Objectives: Yes, the CRM Lead provides substantial input to management. For example, they may recommend:
• Long-Term System Upgrades: Advising on system expansions or third-party tool integrations to improve the CRM’s capabilities.
• Process Improvements: Suggesting workflow optimizations based on user feedback and system performance data to reduce inefficiencies and improve user adoption.

This role interacts regularly with a range of key stakeholders including:

• CRM Manager (for alignment with strategic goals)

• IT Team / Business Applications Lead for cross-system collaboration (Data Architecture, Change Management, Integrations, etc.), ensuring system cohesiveness and handling changes or updates smoothly.

Responsibilities:

• 50%       Develop business requirements, specifications, process flows, application design, application configuration, test processes, release and change management
• 20%       Application owner for Salesforce Sales Cloud & is responsible for day-to-day incident management, request management, and performance & availability of applications.
• 15%       Responsible for oversight and quality delivery of enhancement work completed by outsource providers
• 10%       Interacts with the business community to ensure all work meets expectations and delivers the value it is expected to.
• 5%         Coordinate production releases with the team and the business and ensure the business and IT leadership are informed of all releases

Requirements:

• Bachelor’s Degree (or 7 years equivalent work experience)
• Experience with designing and implementing custom applications on Force.com platform
• Salesforce Certified Administrator and/or Sales Cloud Consultant, with a prior role within a la