CRM Design Lead

Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

About Yahoo

Yahoo serves as a trusted guide to hundreds of millions of consumers globally with its

portfolio of iconic brands that includes Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo

Mail, Yahoo Search, AOL, Engadget, TechCrunch, Rivals and many more. For brands and

agencies, Yahoo Advertising offers omnichannel solutions, premium content and powerful

cross-channel data to engage audiences and deliver results.

Position Summary

We are looking for a performance-obsessed and design-forward email marketing expert. You will be responsible for leading our CRM design efforts and elevating the creative output of our digital marketing team. The CRM design lead will create content-based programs that reach users across multiple devices to drive acquisition, engagement, retention, and winback initiatives. They will be responsible for accelerating Yahoo's ambitious growth and revenue plans by building new, scalable solutions for our CRM and newsletter business. You will partner with a team of creative professionals and CRM strategists, crafting CRM campaigns that are data-informed and performance-driven. Reporting to the Head of Performance Creative, you will play a pivotal role in creating new design systems, testable templates and executing CRM strategy to achieve our business goals. 

Key Responsibilities 

• Design Leadership: Concept, develop and reliably execute a brand style across projects and channels and various touchpoints. Create the visual and interactive elements of all CRM projects, and flex design skills as needed across other channels and design needs. 

• Brand Development: Shape and maintain the brand's visual identity, ensuring consistency across all marketing materials and channels, including developing and implementing comprehensive design systems and visual treatments to streamline workflows and maintain brand coherence.

• Creative Strategy: Collaborate with creative partners in copy, design and strategy to ideate and execute against creative briefs for marketing initiatives resulting in creative ideas that are grounded in business strategy.

• Cross-functional Collaboration: Partner with media and platform teams to transform marketing objectives into impactful design strategies and ensure alignment with objectives, brand guidelines, and industry standards. Partner with CRM strategists to develop and execute multivariate email testing plans.

• Design Excellence: Ensure high standards of design and storytelling across all creative assets while fostering a culture of excellence that emphasizes craft and attention to detail. Make revisions on creative in response to the critique of other team members and partners

• Performance-Obsessed - Partner with the Analytics team to monitor performance of campaigns for insights and inspiration for real-time optimizations and future iterations. 

Key Qualifications:

• 5+ years experience in the email/CRM/Marketing industry

• Bachelor's degree in Graphic Design or equivalent experience 

• Experience with consumer/audience-based email and development of Lifecycle Marketing programs (Acquisition, Retention, and Attrition).

• Deep expertise and experience with Adobe Creative Suite, Figma, and email production and personalization platforms like Stensul and Movable Ink (or equivalent).

• A killer creative portfolio demonstrating excellent CRM design, strong craft and experience with digital campaigns. 

• Ability to spearhead projects and multiple client engagements with strategic vision, positivity and creative inspiration 

• Ability to work as part of a team and take initiative independent of direct supervision 

• Ability to execute quickly, manage a variety of projects simultaneously and prioritize tasks by considering urgency, dependencies, etc. 

• Ability to work across mediums, designing for static, animated, and interactive 

• Experience innovating within set brand guidelines

• Strong understanding of HTML and CSS is necessary for coding and formatting emails to ensure they display correctly across various email clients and devices.

• Ability to design and code responsive emails that adapt to different screen sizes and devices, including desktops, tablets, and smartphones.

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