Creator Operations Growth Lead - TikTok LIVE

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.



Role:

As part of the US LIVE Operations Team, the Creator Operations Growth Lead will be responsible for building and leading a team of Creator Operations Growth Managers focused on driving measurable revenue and viewership growth in specific segments of creators based on a combination of content maturity and content verticals. This role owns the full funnel of creator growth strategy, from day-to-day growth oriented coaching to scaled education to creator marketing to gamification campaigns. You will also collaborate cross-functionally to unlock opportunities that fuel creator success.



Responsibilities:

- Develop and execute scalable, data-driven strategies to accelerate creator acquisition and performance, leveraging showcases, case studies, and insights to continuously optimize growth tactics.

- Integrate educational content, creator marketing, and gamification into growth initiatives to drive creator engagement and success.

- Design and lead innovative creator programs focused on monetization, content quality, and community connection.

- Provide day-to-day coaching and scalable educational resources to help creators improve performance and increase retention.

- Own key creator success metrics, including revenue growth, retention, content quality, and platform progression.

- Build and manage a high-performing Creator Growth team—recruiting top talent, fostering development, and cultivating a collaborative, high-energy team culture.

- Collaborate cross-functionally with Product, Analytics, Marketing, and Finance to align and execute on growth priorities.

- Track industry trends and creator behavior to continuously refine strategy and maintain a competitive edge.

- Lead strategic campaigns and LIVE activations to deepen creator engagement and enhance the overall ecosystem.