Creative Services Manager, Telemundo T48 El Paso

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

 Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

KTDO Telemundo is looking for a Manager of Creative Services to take a leading role in creating, planning, and executing marketing/branding/promotional/sales initiatives for the El Paso, TX station. The ideal candidate will directly work with and report to the President/General Manager.

JOB RESPONSIBILITIES

• Create, produce, edit, and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation for the overall image of the station. 
• Develop a communication and operational systematic workflow within the station. 
• Locally produce, communicate, and oversee marketing strategies, plans, and initiatives.
• Create and coordinate local station campaigns, local news events and specials, Station Group efforts and Network initiatives.
• Serve as the communication liaison between all departments within the station, Network, and the Station group regarding all aspects of KTDO Telemundo 48 local marketing initiatives.
• Create, produce, and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, grassroots events, relationships with community leaders, internal synergies, product placement and media partnerships.
• Plan, coordinate, and attend local marketing events.
• Assist local national/local sales teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.
• Work closely with GM, research director, News Director, and Sales Manager to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives. 
• Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns.
• Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.)
• Establish, manage, and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.
• Present marketing plans, ideas, suggestions, and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
• Work continuously with the News department to align promotional strategies, conceptualization, and content opportunities to expand viewership.

Qualifications

• Bachelor’s degree in marketing or similar field
• Minimum 5 years experience in Marketing roles
• Strong understanding of consumer marketing
• Working knowledge of media buying and strategies
• Strong understanding of US Hispanic and/or Multicultural/Ethnic consumers
• Experience with Microsoft Office, PowerPoint, Excel, Word, and Photoshop
• Proficient in Spanish
• Strong presentation skills
• Shows leadership qualities in executing a project to fruition.
• Strong time/project management skills
• Ability to work efficiently and prioritize to meet deadlines and budgets.
• Highly organized with strong attention to detail
• Excellent interpersonal skills with the ability to work independently or as part of a collaborative
• Excellent driving record and active driver’s license

ELIGIBILITY REQUIREMENTS

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered.