Creative Director, Ninja

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Creative Director, Indoor & Outdoor Cooking (Ninja Brand)
Location: Needham, MA or NYC
Department: Creative
Reports to: VP, Brand & Creative

We’re seeking a Creative Director, Indoor & Outdoor Cooking to lead creative strategy and execution for the fast-growing Ninja brand across both kitchen and outdoor appliance categories. In this pivotal leadership role, you will oversee a high-performing team of ACDs, writers, and designers. You’ll shape the creative vision and ensure it comes to life across every stage of the consumer journey, from upper-funnel storytelling to lower-funnel conversion.

This role demands a hands-on strategic and conceptual thinker with a sharp creative point of view, deep brand-building experience, and the ability to inspire cross-functional teams. You will be responsible for bringing new products to market, developing breakthrough 360° campaigns, and aligning creative across global launches. You must be comfortable presenting to and influencing executive leadership, collaborating with partners across product, engineering, marketing, IMC, and social, and navigating the pace and complexity of a high-growth organization.

Does This Sound Like You?

You’re a Creative Director who’s equal parts concept and craft. Someone who can dream up a bold campaign or a brand world from scratch, then bring it to life through world-class design. You know how to build the idea and design the system it lives in.

You move fast and think faster. You’re energized by ambiguity, comfortable pivoting on the fly, and confident rapidly iterating to push ideas forward. You won’t be handed a brief. You’ll help write it. Your creative instincts will help shape the product itself, influencing everything from how it looks to how it’s talked about.

You’re curious about social-first creative. You think about how to stop the scroll, spark a conversation, and turn a moment into momentum. You think in stories, not just assets.

And you know how to bring out the best in a team. You inspire, mentor, and grow creative talent. You give clear direction, elevate the work, and know when to push, pull back, or teach. You're not just making great work. You're helping others do the same.

Key Responsibilities:

• Lead the creative vision for Ninja’s indoor and outdoor cooking products across categories, campaigns, and channels
• Inspire, mentor, and manage a growing team of Associate Creative Directors, copywriters, designers, and art directors
• Drive concept development and execution across packaging, social, digital, experiential, OTT, Amazon, and DTC
• Present work and sell in ideas to senior executives, articulating creative rationale and business impact
• Partner closely with product development, engineering, brand strategy, consumer insights, marketing, IMC, and social to align business goals with creative strategy
• Elevate the brand voice and visual identity to ensure consistency across all touchpoints
• Oversee creative direction for global launches and ensure regional alignment
• Foster a culture of curiosity, innovation, and continuous improvement across the team
• Champion the creative process from brief through execution with a balance of big-picture thinking and hands-on leadership
• Stay current on trends in design, storytelling, technology, and culture to inform and evolve the brand’s creative edge
• Adapt quickly to feedback, test results, and evolving priorities with the ability to pivot and iterate rapidly

What You’ll Bring:

• 10+ years in a creative leadership role at a top agency or consumer brand
• A portfolio packed with bold, strategic work across digital, physical, and social channels
• Proven experience building creative strategies that drive both emotional connection and business growth
• Strong background leadin