About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

 

Creative Director, Copy – Creative Labs (NYC)

About Us

SharkNinja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.

About Creative Labs

Creative Labs is SharkNinja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual and verbal worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.

We are building a world-class creative team in New York City—high-velocity makers who shape the future of how SharkNinja brands show up across platforms, channels, and markets.

Role Overview

We are seeking a Creative Director, Copy who operates as both an upstream conceptual thinker and a downstream executional craft leader. This person brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate brand voice, and enhance the creative culture around them.

In this role, you will define and drive the verbal identity for campaigns, launches, content systems, packaging, product storytelling, and full-funnel activations. You will collaborate closely with Creative Directors (Art), writers, strategists, designers, motion artists, and cross-functional partners to bring breakthrough creative to life across multiple global brands.

This is a hands-on leadership role for a writer who loves concepting, shaping, and pushing brand language to its highest expression.

Key Responsibilities

Top-of-Funnel Narrative Strategy + Concept Development

• Develop upstream conceptual platforms, story territories, and narrative frameworks rooted in insight, product truth, and bold creative thinking.

• Turn product benefits and innovation into emotionally resonant stories that inspire, excite, and differentiate SharkNinja.

• Lead the creation of high-level concepts, scripts, voice frameworks, messaging hierarchies, and campaign thinking that guide teams downstream.

Copy Leadership + Spark Plug Behaviors

• Bring contagious energy to every room—sparking creative momentum and elevating ideas on the spot.

• Lead and inspire writers, art directors, designers, and external partners to produce breakthrough, high-impact work.

• Present creative with clarity, confidence, and passion—even to large executive audiences—clearly articulating the story, strategy, and rationale.

• Use feedback as fuel to push ideas further rather than pull them back.

• Model a hands-on, sleeves-up approach to writing, editing, and craft.

Downstream Execution + Language Craft Excellence

• Ensure world-class copy development across upper-funnel campaigns, digital and social content, retail, packaging, scripts, and product storytelling.

• Partner closely with art and motion teams to shape narrative pacing, tone, rhythm, and the verbal-visual relationship.

• Uphold writing standards for clarity, consistency, global relevance, and brand distinctiveness—while empowering regional teams to localize with intention.

• Champion high craft across headlines, scripts, long-form storytelling, product messaging, naming, and voice.