Copywriter

<div class="content-intro"><p>We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.</p> <p>The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.</p></div><p><strong><u>How You’ll Do:</u></strong></p> <p>We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.</p> <p>Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You’ll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.&nbsp;</p> <p><strong><u>What You’ll Do It:</u></strong></p> <p><strong>Content Strategy</strong></p> <ul> <li>Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.</li> <li>Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.</li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.</li> </ul> <p><strong>Design Execution</strong></p> <ul> <li>Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).</li> </ul> <p><strong>Drive Continuous Improvement</strong></p> <ul> <li>Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.</li> </ul> <p><strong>Pre-Production</st