Coordinator, Global Marketing Solutions

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.



About the Team

TikTok is seeking a curious, detail oriented and savvy marketer to join the Global Marketing Solutions team. This team serves as a strategic marketing unit for creating performance marketing focused content, sales collateral and promotional plans at the Global level as well as North America. Their goal is to establish and reinforce TikTok as THE partner for understanding& solving nuanced marketing challenges through championing TikTok B2B solutions both internally and externally.



The ideal Coordinator, Global Marketing Solutions candidate has a background in and understanding ofadvertising and the ad tech industry, as well as experience distilling complex marketinginitiatives into actionable plans. They should be able to bring product value propositions to life as relevant client solutions, backed by data, context, and case studies through comprehensive marketing plans and impactful marketing collateral. They are comfortable with new tools and can creatively articulate and simplify deeply complex and technical products and crystalize how it solves brands' business objectives. They have an appetite for learning, and are comfortable working outside their primary skill set and comfort zone, to help drive product led ad solutions for TikTok.



Responsibilities

• Work closely with regional marketing, research, and product teams to understand challenges and opportunities in great detail, digest and simplify the information, and use it to make strategic recommendations around business and marketing collateral, which are then adapted and localized across regions.

• Partner closely with the global business marketing team functions and external production partners to partner on the execution of comprehensive marketing plans that are regionalized and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements

• Work with cross-functional partners to translate research studies, trend reports and solution sets into relevant external key messages to be amplified across industry events, partner meetings and other high profile engagements

• Help define TikTok's role within current and new emerging business verticals, building a strong story in market grounded in our pipeline of Ad innovations

• Knowing our ecosystem of ad formats and solutions inside-out, in order to strategically elevate our messaging frameworks into clear, r, concise and easy to understand B2B language.

• Design external and internal campaigns for specific audiences with clear strategies, KPIs, and leverage insights from the campaign data to help optimize for future activations.