Content Optimization Specialist

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role:

We’re strengthening our content-led marketing approach to improve visibility across search engines and AI-driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics, optimized briefs, and content improvements that drive performance.

The Content Optimization Specialist is an early-career SEO/AEO and content strategy professional who supports organic visibility across our brand web experience. You’ll help monitor search health, identify opportunities to improve performance, and translate insights into clear, optimized briefs and content recommendations.

This role is primarily focused on brand-level topic ideation and content development (roughly 80%), with a secondary focus (roughly 20%) partnering consultatively with product marketing teams to improve content and surface major visibility gaps. Over time, you’ll be expected to write or co-write select content pieces, while also leveraging contracted copywriter support when needed.

What you'll be doing:

• Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities

• Maintain dashboards and performance summaries to inform prioritization and support cross‑functional stakeholders

• Translate insights into an optimization backlog, recommending on‑page, content, internal linking, and technical improvements

• Develop search‑informed content strategies by analyzing demand, intent, and competitive gaps

• Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers and partners

• Write or co‑write select content and collaborate with internal teams and external copywriters as needed

• Stay current on AI‑driven and answer‑based search experiences, helping make content more “answer‑ready” and discoverable

• Serve as an internal SEO/AEO advisor by providing guidance, enablement resources, and ongoing support to cross‑functional teams

What you'll bring:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

• 1+ years of experience in SEO (and/or AEO), content marketing, or digital marketing

• Experience with Google Analytics, Google Search Console and Semrush or similar tools required

• Hands-on experience contributing to content briefs, content optimization, and/or publishing workflows

• Comfort collaborating with writers, marketers, and web teams to implement improvements and track results

• Ability to use data and curiosity to find opportunities, ask good questions, and validate assumptions before recommending action

• Communicates clearly—able to explain SEO/AEO recommendations to non-specialists and align partners on next steps

• Takes initiative to move work forward, from identifying a topic gap to delivering a brief and supporting execution

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $68,000 to $93,500 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questi