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Content Media Specialist
BOLD Integrated PaymentsUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 26 Mar 2025
About the role
Company Overview
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
How will you make an impact in this role?
This is a foundational role where you'll be responsible for developing and executing content strategies that align with organizational objectives. This role involves creating compelling content across multiple platforms, including websites, social media, blogs, videos, and other digital and traditional channels. The specialist will collaborate with various teams to ensure content is consistent, engaging, and effectively reaches the target audience. You will report to the Director of Content Strategy
What will you be doing on a day-to-day basis?
At VersiTech, we transcend the traditional boundaries of a tech company. We’re innovators at heart, problem-solvers in action, and growth partners in spirit. Our legacy is a commitment to forward-thinking and customer centric solutions, tailored to our partners and merchants within the hospitality industry. In every solution we create and every service we offer, our ethos is clear — technology should not just be advanced but also accessible and user-friendly. We focus on building lasting relationships, deeply understanding the challenges our clients face, and fostering their success every step of the way.
VersiTech’s two product lines, BOLD Integrated Payments and Tonic POS Software, are meticulously crafted to meet the dynamic needs of modern businesses. Together, our product lines achieve a full sit-to-stand customer experience for restaurants, bars, nightclubs and others in the hospitality space.
Who We Are
We run on a rapidly growing and widely accepted business operating philosophy called, “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
We strive to live our values every day and, in every way, and are looking for others who feel the same way:
- We are ALL IN: committing wholeheartedly to a single vision and focused to achieve success for ALL involved - our employees, our partners, our vendors, our communities.
- We are HUMAN: grounded in accountability, genuineness, and the strength of our relationships and different perspectives.
- We DARE TO BE DIFFERENT: embracing a culture of fun and approachability, prioritizing our partners and team members first.
How will you make an impact in this role?
This is a foundational role where you'll be responsible for developing and executing content strategies that align with organizational objectives. This role involves creating compelling content across multiple platforms, including websites, social media, blogs, videos, and other digital and traditional channels. The specialist will collaborate with various teams to ensure content is consistent, engaging, and effectively reaches the target audience. You will report to the Director of Content Strategy
What will you be doing on a day-to-day basis?
- Work with the Director of Content Strategy to develop and implement content marketing strategy aligned with VersiTech’s overall marketing goals and target audience needs.
- Research and understand our target audience, their pain points, and their content preferences.
- Create a content calendar that outlines content topics, formats, and publishing schedules.
- Produce high-quality, engaging content in various formats, including blog posts, articles, white papers, ebooks, infographics, videos, and social media posts.
- Collaborate with internal and external resources (e.g., subject matter experts, freelance writers, designers) to develop and produce content.
- Ensure all content is consistent with VersiTech’s brand voice, style guidelines, and SEO best practices.
- Distribute content across various channels, including our website, blog, social media platforms, email marketing, and industry publications.
- Monitor content performance and analyze data to identify areas for improvement and optimization.
- Collaborate with other marketing team members to ensure content aligns with overall marketing campaigns and initiatives.
- Work closely with sales and product teams to understand customer needs and develop content that addresses their challenges.
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