Jobs and Careers

Content Marketing Specialist

UKRemotefull_timeVerifiedPosted 28 Jul 2025

About the role

This is a remote position.

Company Overview:
SkillHat is a global training institute. We provide expert training, coaching and community to launch professionals to dream careers in tech.
Our immersive, hands-on courses teach cutting-edge, high-in-demand technical and strategic skills - producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience design, Product Management, Project Management and no-code software development.

Position Overview:
We seek a Senior Content Marketing Specialist with the expertise, leadership qualities, and creativity to drive impactful campaigns. This role requires a self-starter who can ideate, execute, and manage content creation with minimal supervision. The ideal candidate will possess a balance of technical depth, strategic thinking, and creative execution.
You will take full ownership of campaigns, ensuring they are engaging, effective, and aligned with our brand and business goals. You’ll also have the opportunity to drive innovation and lead trends, making a measurable impact on our content and marketing initiatives.

We're particularly keen to connect with focused candidates from Nigeria who can work in EST time zones.

Requirements

Key Responsibilities

Content Creation & Campaign Management

Ideate and execute self-led campaigns, creating organic and viral content that resonates with target audiences.
Develop high-quality lead magnets leveraging in-depth knowledge of our courses.
Repurpose content across platforms like Instagram, YouTube, TikTok, and Twitter.
Manage and ensure the quality of content assets, including video quality control.

Platform Optimization & Distribution

Optimize content for multiple channels to maximize engagement and reach.
Maintain and organize a centralized repository for content and assets.
Ensure seamless integration with platforms like ManyChat, Zoho CRM, and social channels (IG, FB, LinkedIn, TikTok).

Email Marketing & Drip Campaigns

Plan, implement, and refine email marketing strategies and drip campaigns to nurture leads and boost conversions.

Trend Identification & Execution

Proactively identify trends and craft timely, relevant content to increase visibility and engagement.
Comment on industry trends to position the brand as a thought leader.

Leadership & Collaboration

Provide strategic input during career coaching meetings, including scheduling, reminders, and promotion.
Lead by example with executive presence, taking ownership of campaigns and ensuring results.
Collaborate with cross-functional teams to align on campaign goals and delivery.