Content Marketing Manager

** We request that this professional be onsite at our office on 333 Bush Street, San Francisco, three days per week (Mon, Tue, and Thursday). 

We are seeking a talented Content Marketing Manager to lead our content strategy and execution. This role is essential in driving brand awareness, thought leadership, and customer engagement through compelling and high-quality content. The ideal candidate is a creative storyteller with a strong understanding of content marketing principles and a passion for delivering value to our audience.

Key Responsibilities:

• Content Strategy: Develop and execute a comprehensive content marketing strategy that aligns with business goals and drives brand awareness, engagement, and lead generation.
• Content Creation: Produce high-quality content across various formats, including blog posts, whitepapers, ebooks, case studies, infographics, videos, webinars, and social media posts.
• Editorial Calendar: Manage the editorial calendar, ensuring a consistent and timely flow of content that supports marketing campaigns and initiatives.
• SEO Optimization: Optimize content for search engines to increase organic traffic and improve search rankings.
• Audience Research: Conduct research to understand the needs, interests, and challenges of our target audience, ensuring content is relevant and valuable.
• Collaborative Projects: Work closely with product marketing, demand generation, design, and sales teams to create content that supports product launches, campaigns, and sales enablement.
• Content Distribution: Develop and execute content distribution strategies to maximize reach and engagement across owned, earned, and paid channels.
• Performance Analysis: Monitor and analyze content performance metrics, leveraging insights to refine and improve content strategies.
• Brand Voice: Maintain a consistent brand voice and tone across all content, ensuring it resonates with our audience and supports our brand positioning.
• Thought Leadership: Establish Productboard as a thought leader in the product management space through insightful and authoritative content - engage internal evangelists and influential voices in Product Management. 
• Continuous Improvement: Stay abreast of industry trends, best practices, and emerging content formats to keep our content strategy innovative and competitive.

Qualifications:

• Experience: 3-5+ years of experience in content marketing, journalism, communications, or a related field.
• Education: Bachelor’s degree in marketing, communications, journalism, or a related field; advanced degree is a plus.
• Writing Skills: Exceptional writing, editing, and storytelling skills, with a portfolio of published content.
• Technical Skills: Proficiency in content management systems (e.g., WordPress), SEO tools (e.g., Google Analytics, SEMrush), and social media platforms.
• Project Management: Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Analytical Skills: Ability to analyze content performance data and translate insights into actionable strategies.
• Communication: Excellent communication and collaboration skills, with the ability to work effectively across teams and levels.
• Creativity: Innovative and creative thinker with a keen eye for detail and design.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

What’s in it for you?

• Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
• Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
• Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
• Collaborate with a talented and passionate team, dedicated to making products that matter, together.

You can look forward to the following benefits:

• Competitive compensation, stock options, company 401k
• A budget for your professional development and ongoing learning
• Flexible PTO and paid sick days
• Life insurance and disability coverage
• Carrot Fertility Benefits
• 1 Volunteer Day per year for you to help causes close to your heart
• 8 weeks of Paternity leave and 12 weeks of Maternity leave
• Mental Wellness Program to support your well-being and self-care
• Company contributio