Content Marketing Manager

We are searching for a Content Marketing Manager to play a pivotal role in developing and implementing strategic content marketing initiatives to drive brand awareness, engagement, and conversion across various digital channels. The ideal candidate will have extensive experience in digital marketing, SEO, content creation, social media, and email marketing. This person will work closely with brand marketing, creative services, product development, sales, technical customer service, the rest of the digital marketing team, and agencies to enhance our brand presence and end-user experience across all digital touchpoints. The responsibilities of this position include

Responsibilities:

• Lead the development and execution of a comprehensive content marketing strategy aligned with business objectives and end-user interests.
• Develop and manage an overarching content calendar to ensure consistent delivery of engaging and relevant content across all channels. 
• Coordinate with internal teams and agency partners to align content creation efforts with product launches, industry trends, and seasonal campaigns.
• Lead the creation, optimization, and distribution of high-quality content across various channels, including website, social media, blog, and email. 
• Leverage SEO best practices to support the optimization of content across channels. 
• Collaborate with cross-functional stakeholders to define content topics and formats that resonate with our target audience. Including but not limited to, 
  • Product Development: Work closely with product development teams to translate technical information into compelling and accessible content for consumers. Provide valuable insights to improve additional user touchpoints, such as packaging, printed literature, and signage. 
  • Sales: Collaborate with key members of the sales team to optimize the digital experience for consumers. Ensure cohesive brand messaging and alignment of content creation prioritization based on identified customer and end-user needs.
  • Technical Customer Service: Collaborate with Technical Customer Service to better understand end-user pain points that can be incorporated into omnichannel content materials, ultimately improving the end-user experience, and increasing customer support efficiency. 
  • Social Media: Partner with social media to develop a cohesive content strategy that leverages insights from other channels to improve content messaging and scheduling. Utilize key social media insights to influence strategic decisions beyond content development.
  • Web and SEO: Collaborate to optimize content planning and development that addresses end-user needs and aligns with overall business priorities. Provide input on content optimization for search engines and enhanced website performance.
• Monitor, analyze, and report on the performance of content marketing initiatives, utilizing data insights to optimize content strategy, drive continuous improvement, and make data-driven recommendations for optimization.
• Lead the implementation, planning, execution, and optimization of email marketing, leveraging segmentation, personalization, and automation to deliver targeted content to subscribers. 
• Collaborate with cross-functional teams to implement AI tools for content creation, optimization, and performance analysis. Integrate AI-driven insights into content strategy and execution, driving innovation and maximizing impact.
• Stay abreast of relevant technology and digital trends and conduct ongoing competitive research to identify opportunities to improve the end-user experience across digital touchpoints through thoughtful content creation and distribution.
  
  Desired Skills and Experience
• Bachelor’s degree in marketing, Communications, or related field. Advanced degree preferred.
• Minimum of 8 years of experience in digital or content marketing, with a focus on content strategy development and execution.
• Demonstrated proficiency in a wide range of marketing tools and platforms, such as Google Analytics, Hootsuite, SEMrush, Brandwatch, and HubSpot.
• Proven track record of success in driving engagement, brand awareness, and user acquisition through digital marketing initiatives.
• Outstanding copywriting skills with a keen eye for detail and creativity.
• Strong understanding of SEO best practices and their application to content creation and optimization.
• Experience in developing and implementing cohesive omnichannel strategies that deliver seamless, consistent experiences across all digital touchpoints.
• Exceptional social media expertise with a proven track record of engagement and growth.
• Strong analytical skills and ability to translate data into actionable ins