Content Director, SEO

Company Description

At Publicis Collective, it is our mission to deliver Better Outcomes For All.

That means delivering exceptional results and performance for our clients, for their customers and for our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COE’s, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One models.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

Job Description

The Content Director, SEO is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The CD will be accountable to partner with clients to address measured content/SEO landscape and work with client stakeholders across multiple digital disciplines to propose and defend SEO investment across all performance-based marketing channels. The Content Director will manage and direct a team of Content Strategists in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue/ sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.

Account Management

• Develops, manages, and monitors client investment for assigned accounts
• Leads a team of Content Strategists and operates as senior leader on accounts
• Introduces Process Development Input, QA and Best Practices Input
• Ensures client renewals and maintenance/growth of Performics revenue
• Owns client KPI forecasting process and updates for forecasted results
• Trains and grows leadership, technical, and management skills of direct reports
• Supports departmental financial reporting, billing, collections as needed
• Evaluates direct reports/team
• Develops internal processes for growth of team
• New business pitch/RFP support as necessary

Performance Content & Client Leadership

• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Manages team resources and effectively delegates appropriate responsibilities
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Prioritizes/refreshes initiatives, projects, and milestones to relentlessly pursue KPIs
• Can methodically forecast client results (KPIs) at engagement start and for renewal
• Manages strategy development and execution for complex marketing disciplines, such as SEO, conversion optimization, landing page testing, content marketing, forecasting, content investing effectiveness, consumer profiling, customer profitability analysis (lifetime value), and ROI measurement

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports

Process Improvement

• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
• Contributes to blog, newsletter, training forums and/or task forces

Cross-Selling

• Understands and explains the features and benefits of all products and services
• Cross sells products and services to grow Performics’ share of marketing spend

Qualifications

• Bachelor’s degree, concentra