Content Creator

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. 

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a creative and dynamic Content Creator to join our fast-paced Marketing team. In this role, you’ll be responsible for producing compelling, on-brand content that engages our community across product demos, brand campaigns, and cultural moments. You’ll bring ideas to life in front of the camera and behind the scenes, working closely with the Social Media and Brand teams to ensure Frida’s voice is bold, authentic, and always at the center of the conversation.

This role requires a confident on-air personality, a sharp creative mindset, and the ability to thrive in a fast-moving environment where timelines are short and expectations are high.

Responsibilities to include:

Content Creation & Storytelling

• Develop engaging content aligned with brand campaigns, product launches, and cultural trends
• Serve as an “on-air” personality, producing video content that authentically connects with Frida’s audience
• Translate creative ideas into scroll-stopping social content across multiple platforms

Collaboration & Execution

• Partner with Social Media Managers, Brand Managers, the Director of Content Strategy, and the Associate Creative Director to deliver on campaign objectives
• Work on rapid timelines to execute content that is both creative and business-driven
• Balance multiple priorities while ensuring quality, brand alignment, and timeliness

Audience Connection

• Ability to create content that resonates authentically with our consumer base
• Build and adapt content strategies that reflect audience needs and Frida’s mission

What You Will Need

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred)
• 3+ years of experience in content creation, social media, or digital marketing
• Proven ability to ideate and produce creative, engaging, and business-driven content
• Deep understanding of social media platforms, trends, and audience engagement strategies
• Demonstrated experience creating content for TikTok, Instagram, and YouTube, with a clear grasp of each platform’s unique requirements
• Track record of directly managing or growing a brand’s social presence to 300K+ followers
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced, entrepreneurial environment
• Ability to work effectively in a hybrid, in-office environment
• Strong portfolio showcasing a demonstrated history of impactful content creation

Who You Will Work With

Frida is an organization that values collaboration and community. As the Content Creator, you will work closely with Creative Marketing and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insu