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Commercial Marketing Head

CMA CGM
United Statesfull_timeVerifiedPosted 11 Dec 2024

About the role

CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,500 sites, we are well on our way to achieving our vision: to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry. As we continue growing at a fast pace, will you “Dare to Grow” with us?

 

YOUR ROLE

 

In this role you will be responsible for a combination between Corporate / Institutional Communications, Digital & Marketing Communications, and Internal Communications in North America (U.S.A., Mexico, Canada)

You will implement CEVA Logistics image and reputation plan and increase awareness and understanding of the company’s activities into a specific region, among all audiences. Leverage the company as a business leader and employer of choice to external audiences through global external communication efforts.

Contribute to global actions, and manage the regional employee information, managerial communications and contribute to employees’ motivation and sense of belonging to CEVA Logistics and CMA CGM Group. Identify opportunities for speaking slots within the media, lead generation campaigns, and anticipate risks as well as crisis.

Provide Communications guidance and coaching to the Region Managing Director, and propose a set of services to the Region Leadership team. Define and execute marketing campaigns, programs, and initiatives across multiple channels to support business growth. Support M&A activities.

 

WHAT ARE YOU GOING TO DO?


Provide shared services to Global CEVA’s communications actions

  • Write / translate editorial content / Optimizes the editorial landscape through an identified set
  • Contribute to CEVA Marketing and Marcom contents
  • Bring insights to CEVA Logistics global and transverse initiatives
  • Participate to team meeting, share reporting, budget and actions follow-up

Propose and implement a regional communications strategy, agreed with Chief Communications Officer and the Communications Steerco

  • Communications plan within communication guidelines (priorities, budget).
  • Trade media relations in coordination with HO communication and CMA CGM Group.
  • Messaging, publication and customers tools. ü External events (tradeshows, exhibitions, conferences, customer events...).
  • Commercial advertising, by-line articles and CEVA sponsoring & partnership.
  • Contribute to the company digital presence ü Contribute to CEVA employee engagement (Deployment of CEVA internal programs, CEVA messaging and information flows and campaigns, Internal events (Conventions, web events, F2F, seminars..).

Develop with Communications GHO the CEVA’s image towards external stakeholders

  • Media relation, messaging & support local interview scheme.
  • Country space on cevalogistics.com (when relevant) and Country ID Cards.
  • Contribution to Crisis communications at local level (e.g., Covid-19)
  • Local exhibitions, customer seminars and stakeholders' events (F2F, webinars…).
  • Marcom / Sales tools (brochure, presentation, Apps, videos,…) liaising with GHO communications.

Contribute to employees’ m

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Company

CMA CGM

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