Commercial Customer & Partner Events Manager

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Job Description:

As the Global Commercial Customer & Partner Events Manager, you will serve as a senior strategic individual contributor bridging field marketing and partner enablement. Operating across international time zones, you will own the end-to-end strategic design and operational alignment of localized commercial customer roadshows and practitioner-focused regional partner activation events.

Your impact will be felt directly through pipeline acceleration within the commercial segment and the certification velocity of our technical partner network. Rather than top-of-funnel prospecting, this role focuses on event strategies that solidify Broadcom's value within existing accounts to drive upsell and cross sell opportunities and ensure that partner practitioners are fully enabled to deploy VMware solutions at scale.

Core Responsibilities

Commercial Segment Customer Events

• Design and launch a comprehensive regional event and roadshow strategy tailored explicitly to Broadcom’s commercial segment, focusing on the Enterprise and Large Mid-Market customer segments.

• Execute a highly targeted mix of Broadcom-hosted and sponsored events, including executive roundtables, regional mini-conferences, and customer community-building initiatives.

• Create a regional executive event series focused on driving deep engagement and value to CIOs within the commercial customer segment

• Align event strategy with priority commercial sales initiatives to accelerate existing customer accounts, drive software subscription renewals, and unlock net-new pipeline for add-on sales opportunities.

Regional Partner Enablement & Activation Events

• Architect a new series of regional partner enablement and activation events specifically optimized for VMware Architects and Implementers at our partners.

• Manage the delivery of regional technical programs designed to accelerate partner certification attainment and operational activation.

• Scale global virtual partner events to maintain programmatic enablement momentum across all regions.

Agency Management & Operational Scaling

• Direct and maximize Broadcom’s robust roster of third-party global event agencies to scale execution and ensure operational excellence on-site.

• Oversee a global event budget, ensuring precise allocation, forecasting, and maximizing ROI across all global programs.

• Establish clear SLAs, KPIs, and deliverables for external agency partners, maintaining ultimate accountability for flawless logistical execution.

Cross-Functional Collaboration

• Partner directly with the VCF Business Unit (BU) leadership, partner enablement product leads, and subject matter experts (SMEs) to define content direction, secure world-class speakers, and align event timelines with product roadmaps.

• Collaborate with the Corporate Events team to ensure regional programs seamlessly integrate with corporate brand standards, messaging guidelines, and overarching event schedules.

• Align Commercial Sales Leadership, Channel Chiefs, and Regional Partner Enablement teams to ensure maximum targeted attendance and rigorous post-event sales follow-through.

Qualifications

• 12+ years of progressive experience in field marketing, partner marketing, or enterprise corporate events, ideally within the B2B technology or cloud infrastructure sectors.

• Proven background running both customer-facing field marketing programs and channel enablement initiatives.

• Proven experience directly managing large-scale global budgets with rigorous financial forecasting accuracy.

• Demonstrated ability to manage programs across international time zones and a willingness to travel globally as required to maintain operational alignment.

• Track record of managing elite, multi-region third-party agencies to scale operations and execute high-touch events flawlessly.

• Bachelor’s degree in Marketing, Business Administration, Communicati