CMO, Missionforce

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead the global marketing organization for Missionforce. This includes branding, product marketing, field marketing, partner marketing, capture marketing, and demand generation. In this role, you will be the architect of the messaging and the growth strategy across the national security and civilian landscape. You will be responsible for translating complex digital transformation initiatives into compelling narratives that resonate with agency leaders, policymakers, and defense contractors.

This leader will be the bridge between our innovative technology stack and the unique, high-stakes requirements of government agencies. You will balance strategic visionary leadership with the tactical "boots-on-the-ground" execution required to support complex capture cycles and mission-critical objectives.

Responsibilities

• Design and execute a marketing strategy that aligns with government fiscal cycles, procurement timelines, and the broader Salesforce mission-driven growth goals.

• Position Missionforce as the undisputed leader in secure, compliant, and transformative government cloud solutions.

• Translate complex technical architectures (GovCloud, AI, Data Cloud) into high-impact narratives that clearly articulate value to both technical and non-technical agency stakeholders and mission owners.

• Develop a content roadmap that positions Salesforce leadership in emerging topics such as cybersecurity resilience, national defense interoperability, and citizen service modernization.

• Lead capture marketing, supporting long-term, high-value bidding processes. Work in lockstep with the sales organization to provide the content, competitive intelligence, and account-based marketing (ABM) support required to win large-scale government contracts.

• Build a sophisticated demand generation engine tailored to the nuances of the public sector, focusing on authority, trust, and proven outcomes rather than transactional velocity.

• Partner with Legal, Policy, and Security teams to ensure all marketing initiatives accurately reflect our security posture (FedRAMP, IL4/5/6, etc.).

• Lead efforts to educate the market on our commitment to data sovereignty, security, and the ethics of AI in government.

• Optimize marketing operations for scalability within a regulated environment.

• Recruit, mentor, and empower a diverse team of marketers, fostering a culture of urgency, precision, and collaboration.

• Manage a complex, multi-year budget, ensuring optimal allocation across disparate government procurement vehicles.

Requirements

• 15+ years of marketing leadership experience targeting the public sector and/or national security. Deep understanding of the federal procurement process, government sales cycles, and the specific needs of civilian and national security agencies.

• Track record of driving growth in highly regulated, slow-to-pivot environments while still maintaining a strong sense of urgency and agility.

• Proven ability to work alongside legal and compliance teams to ensure messaging meets the stringent standards required by government contracts and security frameworks.

• Data-driven approach to marketing, with the ability to measure the impact of long-cycle campaigns and adjust strategies based on shifts in federal priorities.

• Exceptional communication and presentation skills with the ability to influence internal stakeh