Global Insights & Analytics Sr. Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position context

 

Within the Global Insights & Analytics function, the Insight & Analytics Senior Specialist plays a key role in strengthening consumer, shopper and market understanding across Campari Group’s portfolio. Positioned at the intersection of data and strategy, the role supports the delivery of robust insights to drive brand growth and business decision-making globally.

 

Mission

 

To generate and activate high-quality, actionable insights by supporting research initiatives, enabling access to key data sources, and translating findings into meaningful recommendations that inspire strategy and innovation.

 

 

Key Responsibilities and Activities

 

• Support senior I&A managers in the design, setup, and execution of quantitative and qualitative research, ensuring methodological rigor and high-quality inputs and outputs
• Collaborate with internal stakeholders (with specific focus on the House of Cognac & Champagne) and external agencies to deliver best-in-class research projects
• Support the rollout and adoption of global research frameworks and programs (e.g., Category Entry Points – CEPs)
• Synthesize data into clear, compelling and actionable insights producing effective research summaries and desk analysis
• Facilitate access to internal insight sources (e.g., sell-out data, trend databases, consumer research) to maximize knowledge sharing within the company
• Identify emerging consumer, cultural and category trends to inform strategic thinking

 

Collaboration and Leadership:

 

• Take total or partial ownership of specific projects, ensuring timely and high-quality delivery
• Ensure available insights are accessible, engaging and actionable for marketing and channel marketing teams as well as transversal function such as finance and R&D
• Support Senior I&A managers on specific missions and functional responsibilities (i.e. insight community monthly calls, Insight Forum preparation etc)
• Contribute to a strong insight-driven culture within the Houses of Brands

 

Key Relationships:

 

• Global and Local Marketing teams
• Local Insights & Analytics teams
• External research agencies and partners

 

 

Education

 

Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Psychology, Statistics, or related fields

 

Experience

 

• At least 5 years of experience in consumer insights, market research or analytics (agency or client-side)
• Good expertise in quantitative and/or qualitative methodologies; direct experience in questionnaire/discussion guidelines writing, research set up and data processing is a plus.
• Experience in FMCG, luxury or spirits industry is a plus
• Exposure to international or multi-market environments preferred

 

Knowledge/Skills

 

• Fluency in English is a must; knowledge of other languages is a plus
• Good knowledge of main quantitative and qualitative ad hoc research methodologies for marketing (concept/produc