Associate Market Research Analyst (Verticals)

<p><strong>About G2 - The Company</strong></p> <p><a href="http://www.g2.com/">G2</a> is where you go for software. When you join us, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.</p> <p>G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it <a href="https://culture.g2.com/news/g2-series-d-announcement">here</a>!</p> <p><strong>About G2 - Our People </strong></p> <p>G2 was founded to create a place where people will love to work. We have big goals, and are grounded in our PEAK values—high performance and entrepreneurship, while also being authentic and kind. Employees are led by conscious leaders who are connected by shared commitments and 7 core leadership principles. We celebrate each other's successes, forgive mistakes, and support one another during challenging times. Together, we will grow and reach the top, while staying true to our values, ethics, and people.  </p> <p>As we foster our high-performance and entrepreneurial culture, we strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). </p> <p>We support our employees by offering generous benefits, such as flexible work, ample parental leave. Click <a href="http://culture.g2.com/benefits">here</a> to learn more about our benefits. </p> <p>G2 is excited to offer a remote work environment for our employees, unless otherwise stated in the job description. If you are interested and eligible to partake in a hybrid office plan, please ask your recruiter for more information. </p> <p><strong>About The Role</strong></p> <p>G2 is seeking a Market Research Associate Analyst focused on Vertical (industry-specific) software to share in supporting and curating our real-time taxonomy and the related research that powers our G2 marketplace. Our analysts put buyers first through our work in developing independent and unbiased categorization of B2B software and data-driven thought leadership. </p> <p>At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical. </p> <p>We’re looking for someone who understands the importance of data and can play an active role in the day-to-day operation of the G2 real time taxonomy. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users.</p> <p>Associate Analysts support their fellow team members in the growth and maintenance of G2’s priority categories. Associate Analysts can expect to learn and contribute across multiple software markets as the business requires. This role benefits from a structured approach to learning and development, and ultimately it is expected that, over time, Associate Analysts will develop subject matter expertise that leads to a subject matter expert role within G2’s Market Research team.</p> <p><strong>You would be successful if you describe yourself as:</strong></p> <ul> <li>Life-long learner who is curious, asks questions, and brings new ideas to the table.</li> <li>Analytical thinker who can break down complex concepts into accessible and engaging content.</li> <li>Self-motivated and eager to grow your expertise across software markets.</li> <li>Has a proven passion for the role that technology plays in business, and how it delivers benefits.</li> <li>Detail-oriented and able to maintain organization across multiple task types.</li> <li>An instinctive team player who is comfortable with partnering with senior analysts, and our colleagues around the business.</li> </ul> <p><strong>In this role, you will: </strong></p> <ul> <li><strong>Category Support &amp; Development</strong>: Support the analyst team in maintaining <a href="https://www.g2crowd.com/categories?category_type=software">category integrity</a> across a variety of  software markets, but this person will predominantly be focusing on Marketing software. This research of software products and industries can manifest itself as identifying and sourcing products to fulfill analysts’ vision for new categories, researching and categorizing new and evolving software products within our taxo