Senior Product Manager, ESD & Energy
Olympus Corporation of the AmericasAbout the role
Working Location: NATIONWIDE
Workplace Flexibility: Field
For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling.
Every day, we live by our philosophy, True to Life, by advancing medical technologies and elevating the standard of patient care so people everywhere can fulfill their desires, dreams, and lives.
Our five Core Values empower us to achieve Our Purpose:
Patient Focus, Integrity, Innovation, Impact and Empathy.
Learn more about Life at Olympus.
**Please note: All correspondence will be sent from our Olympus domain (@Olympus.com). If you receive correspondence from an entity other than @Olympus.com, it is likely not legitimate.
Job Description
The Senior Product Manager is responsible for the commercial success of the Olympus Endoscopic Submucosal Dissection (ESD) and Energy based products within Olympus America. The Sr. Product Manager supports organizational objectives by defining and executing marketing strategies and tactics, including promotions, advertising, collateral, and all other marketing activities, under the direction of the Marketing Director. The Sr. Product Manager will manage large, complex processes and projects with limited oversight from Marketing leadership. The Sr. Product Manager may have oversight of Product Managers and Associate Product Managers and will be required to provide coaching and mentorship to this team.
Job Duties
- Lead the development of long and short-term marketing plans and strategies to increase revenue, maximize profit, and grow market share for assigned product lines. This includes commercial business plan and competitive strategy development, pricing analysis, sales/revenue forecasts, analysis of distribution / channel opportunities, and inventory/ product portfolio management.
- Execute the commercial business plan including: 1) the launch of new products, 2) development of value propositions and messaging, 3)communication of key selling messages using all available and relevant channels, and 4) development and execution of clinical strategy to differentiate company products.
- Provide input to Research & Development (R&D) team during product review meetings.
- Share customer needs and market trends, provide feedback on new product prototypes, and create new product forecasts.
- Organize and lead key sessions during the National Sales Meeting to ensure the field sales organization is fully trained on the product and prepared to execute product level strategies.
- Conduct additional field work as needed (ie. Attending trade shows, visiting customer sites, etc.)
- Organize and prepare for critical GI tradeshows to highlight Olympus products including DOW, ACG, NYSGE and regional shows as requested.
- Meet with HCPs to understand trends and obtain product feedback.
- Assess competitor activities and how to position Olympus for success.
- Act as a project manager and provide direction to the product launch team through all phases of product launch. This includes coordinating activities of all internal and external groups, assuring that all launch criteria are met and that all marketing and sales materials are available
- Develop a deep understanding of clinical procedures and where market trends are going in the future.
- Maintain expertise on clinical research healthcare economics key Health Care Professionals (HCPs) etc. related to those procedures.
- Identify and maintain relationships with HCPs following OAl's code of ethics and compliance guidelines.
- Other relevant duties as required.
Job Qualifications
Required:
- BA BS in Marketing or related field.
- Experience:
- External Exp.: minimum of 5-8 years of experience providing overall leadership in the market as well as
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