Specialty Sales Representative

For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.


Position Summary

The Specialty Sales Representative is a subject matter expert responsible for promoting and selling specialized diagnostic products from their assigned portfolio to Medical Specialists within an assigned territory. Reporting to the Senior Manager, B2B Sales, this role develops strong relationships with Specialists to maximize adoption of Life Labs’ testing services.

This is a field-based specialty sales role, supporting a portfolio that includes neurology and memory clinics, oncology , and fertility care. The Specialty Sales Representative partners closely with physicians, clinical teams, and internal stakeholders, acting as both a trusted clinical resource and strategic sales partner.
In addition, this role supports cross-functional partners by providing deep clinical and product expertise and participating in client meetings where advanced technical knowledge is required.

Vacancy Status: This posting is for an existing position.

What You’ll Do
Portfolio Performance Management
• Identify, prospect, and secure new business opportunities to drive revenue growth across a multi-product specialty portfolio, including neurology, oncology, and fertility diagnostics
• Develop and execute territory and client business plans aligned to portfolio priorities and market opportunities
• Ensure compliance with sales automation platforms (Salesforce, segmentation tools, reports, dashboards), mandatory training, and goal setting
• Define, monitor, and track leading and lagging KPIs to ensure accountability and achievement of sales targets
• Attend trade shows, conferences, and specialty events (e.g., oncology, neurology, fertility) on behalf of LifeLabs, as required
• Organize and deliver product presentations and promotional activities across diverse medical and specialty clinic settings
• Provide timely feedback to underperforming accounts and proactively identify risks to achieving sales quotas
• Manage territory budgets and contribute to pipeline development
• Partner with Sales Leadership to review performance, forecast results, and refine territory strategies

Customer Relationship Optimization
• Deliver on the LifeLabs brand promise with every client interaction
• Build and maintain strong relationships with Medical Specialists, including neurologists, geriatricians, oncologists, fertility specialists, and clinic leadership
• Leverage existing relationships to expand testing services within named and strategic accounts
• Serve as a clinical and product expert, supporting complex discussions around test utilization, patient pathways, and clinical value
• Bring the Voice of Customer (VOC) to Portfolio Lifecycle Management and Product Development teams to inform decision-making and mitigate reputational risk
• Develop and deliver tailored product presentations and educational sessions for physicians and clinical teams
• Identify and maintain relationships with Key Opinion Leaders (KOLs) within the healthcare community
• Utilize LifeLabs CRM and productivity tools to plan sa