Product Marketing Manager - MDR

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Product Marketing Manager to be a part of making this happen.

About the Role

Arctic Wolf seeks a Product Marketing Manager who is passionate about explaining business value and a can-do attitude with infectious energy. This right candidate takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging and positioning, B2B cybersecurity trends, and market research. Never satisfied with the status quo, you push yourself to get better every day. Expect to lead market growth at Arctic Wolf by speaking to customers, creating personas, and launching products and promotions. Cross-functional work is in your ideal workday.

Responsibilities

• Communication Skills: As a natural storyteller, you reguarly take a technical concept and translate it into meaningful business value for a cybersecurity audience.

• Messaging and Positioning: You enjoy developing value-based stories that catch a buyer’s attention. You regularly develop solution positioning and corresponding messaging that uniquely differentiates a company versus the competition.

• Market Research and Intelligence: You are an expert on asking the right questions to uncover who buyers are, how they buy, and their buying criteria and translating your knowledge into helpful content to enable across company teams.

• Product Launch: You enjoy leading Go-To-Market product launches for maximum business success especially across Sales, Marketing, and Partners working with Product Management and Program Management. You know how to manage launch plans and timelines, communications, training, sales enablement, and deliverables for your solution.

• Sales and Marketing Content Development: Bring your writing and analytics prowess, you deliver compelling content to empower marketing and sales. You’ve created collateral like datasheets, solution briefs, blogs, and presentations before and enjoy enabling sales with talk tracks and internal tools to support the selling process.

• Project Management: You leverage deep industry experience in cybersecurity and Managed Detection and Response (MDR) and strategic planning to develop an actionable vision and execute growth strategies for MDR.

Who You Are

• Strong grasp of cybersecurity principles and enterprise IT infrastructure.

• Proven experience taking products from conception to market launch in the cybersecurity industry

• Ability to be flexible on a day to day basis with task priority and manage parallel deliverables effectively when required

• Superior project management and presentation skills

• Excellent verbal and written communication skills

• Demonstrated success marketing to and through a partner channel

Minimum Qualifications​​

• 3+ years of B2B cybersecurity product marketing

• Ability to travel, passport required

Preferred Qualifications

• 1-2 years of experience in Security Operations solutions as a product marketer

• Direct Experience with Managed Detection and Response (MDR) solutions

• Bachelor’s degree in engineering, english, social sciences, business, marketing, or relat