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Product Manager Digital

Academy Sports + Outdoors
United Statesfull_timeVerifiedPosted 15 Jan 2026

About the role

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:            

  • Bachelor’s degree in business management, computer science, information systems or another closely related field or equivalent years of related work experience required.

Work Experiences:

  • 3-6+ years of Digital Product Management experience, preferably in Omnichannel, eCommerce, Order Management, or Digital
  • 3-6+ years of Product Development experience for a consumer-facing website, Order management, or digital product, preferably Omnichannel or eCommerce, with a proven track record of successfully launching new product features

Skills:

  • Must be entrepreneurial; champions new ideas leveraging insights and metrics; has the confidence and knowledge to successfully own the product and deliver results.
  • Passion for user-centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics, and unbiased recommendations in a highly collaborative environment.
  • Lead effectively; guide and facilitate the team to push things forward, inspire others to think bigger, and understand group dynamics to get desired results.
  • Excellent communication skills: effective at presenting, pitching, and influencing outcomes that move the business forward.
  • Ability to develop effective relationships and partnerships with internal/external business partners.
  • Strong project management skills with the ability to multi-task and prioritize objectives.
  • Deep technical understanding with the ability to communicate effectively with engineers and understand technical tradeoffs.
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high-volume, fast-paced environment.
  • Know how to execute; ability to stay focused and motivate others to execute as efficiently as possible.
  • Have a background in many fields and can relate cross-functionally between design, engineering, and marketing.
  • Experience in JIRA or similar tools preferred but not required.
  • Experience with Agile methodology and principles.
  • Experience in Data analytics tools.

Responsibilities:

  • Deliver sales and profitability for Academy.com and Academy Sports + Outdoors Overall Business.
  • Create and manage a product roadmap, a deep understanding of customers’ needs, the product, and the competitive landscape.
  • Champion relationships with key leaders and stakeholders to promote collaboration and enterprise-wide alignment.
  • Defining, designing, and driving the development and management of the features and functionality of our Digital experiences.
  • Achieves results through facilitation and collaboration with key stakeholders from across the business and information technology.
  • Define and benchmark KPIs for business case development and prioritization.
  • Collaborate with other product managers to enhance interdependent platform components.
  • Develop and manage roadmap, balancing quick wins and platform investments for maximum impact in the least amount of time.
  • Continuously monitor and report on KPIs for opportunities to innovate and improve.
  • Partner with other PDMs and cross-functional teams to maximize revenue and customer experience opportunities.
  • With an in-depth understanding of what makes a user experience good or bad, partner with UX Team to ideate and deliver a better site experience for our customers, submit ideas, and regularly participate in A/B test conversations.
  • Ensure successful tests are translated into new site features and launched for our customers.
  • Act as a new business opportunity evangelist for enhancing the multi-device user experience.
  • Lead by being at the forefront of identifying impacts and capabilities offered with new mobile operating system/platform releases.
  • Evaluate new solution offerings, vendor evaluation matrix, and selection.
  • Write user stories, maintain a prioritized backlog to support the roadmaps and business objectives.
  • Ensure continuous delivery of value-add features for our customers, working with delivery partners to define the when.
  • Partner with the Quality assurance team and User Acceptance Testers to ensure the delivered product meets the business objectives and launch criteria.
  • Perform pre/post-launch analysis to measure and report on product performance metrics.
  • Be proactive and utilize critical thinking to make the right decisions for our customers and business.
  • Be a team player and support your team members.
  • Develop a thorough understanding of the Academ

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Company

Academy Sports + Outdoors

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