Director, Product Content

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

The Director, Product Content will be responsible for the strategy, development and execution of patient- and caregiver-facing content to continuously drive engagement in Equip treatment. This role will be responsible for crafting an ecosystem of content that ensures every product message resonates and aligns with Equip’s evidence-based treatment model and overall brand strategy. This role requires a strategic thinker who can also effectively drive execution to translate clinical research and best practices into engaging and clear content that builds trust and empowers patients to achieve success in treatment.

Responsibilities

Content Engagement Strategy & Execution

• Lead a core pillar of our product organization, Product Content, to drive patient behavior, enabling treatment engagement and patient retention.

• Map the content journey across all patient, caregiver, and provider touchpoints (including microcopy, onboarding flows, in-app messaging, automated notifications, behavioral nudges, educational modules, and clinical documentation) to drive treatment engagement, ensure clinical appropriateness, and align with brand guidelines.

• Build and maintain a content design system that provides guidelines for tone, voice, terminology, and consistency across the treatment journey to meet the needs of diverse demographics, including varying age groups, cultural backgrounds, and levels of health literacy.

• Build and oversee the systems, tools, and workflows that allow content to be deployed efficiently across multiple platforms.

Cross-Functional Leadership

• Partner with Clinical Programs to translate evidence-based protocols into engaging, accessible digital content and to pioneer new ways of delivering treatment through digital interventions and behavioral science.

• Partner with Product Management and Product Designers to influence the product roadmap and UI/UX through a "content-first" design lens.

Team Management & Accountability

• Use qualitative research and data analytics to measure the impact of content on patient engagement and clinical outcomes; Refine strategy and improve messaging to drive business objectives.

• Recruit, mentor, and lead a small but mighty team of content designers and operators, fostering a culture of excellence, empathy, and data-driven iteration.

• Perform other duties as assigned.

Qualifications

• 8+ years in Content Strategy, UX Writing, or Content Design, with at least 3+ years in a Director-level or people-management role.

• Proven ability to develop, lead, and execute content strategy for large scale projects or products.

• Experience in Health-Tech or Behavioral Health: Must have experience designing for regulated environments or complex health journeys.

• Proven Leadership: Experience building and scaling content teams and systems from the ground up.

• Technical Proficiency: Deep understanding of CMS