Associate Manager, NA Digital Marketing

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

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Who You Are:

As the Associate Manager, Digital Marketing you will be responsible to support the growth of the NA ecommerce business by developing strategies and driving the execution of digital marketing campaigns.  This will include supporting the full digital marketing team in campaign setup, managing ad trackers, testing new opportunities with agency partners, reporting out to the business on digital strategies and findings, and partnering with cross functional teams.  You are a marketing professional who is passionate about innovative approaches to digital marketing that drive brand initiatives and ultimately sales. You have experience in social media advertising or programmatic marketing with a focus on delivering to ROAS plans. You are a team player with excellent organization skills who is proactive, flexible and able to work well under tight constraints during peak periods.

What You’ll Do:

• Support the strategy development and exection of online marketing programs such paid social marketing and programmatic marketing with the objective of driving sales.
• Drive the planning and execution of our paid social media strategy, aligning with product launches and peak sales periods
• Lead our programmatic program, further diversifying our display program while also expanding our presence across programmatic partners with the objective of driving traffic and sales.
• Drive strategy and execution of marketing initiatives through content storytelling, ensuring a consistent brand message across platforms, including Instagram, Facebook, YouTube, TikTok, and others, to drive brand awareness and engagement
• Lead ideation and innovation on social, identifying trends and cultural moments relevant to Michael Kor's audience
• Manage program trackers for social & programmatic to ensure accuracy in execution and deployment
• Become an in-house expert on social dashboards; supporting the team with data pulls, reporting, and presentations
• Work with the team to develop strategies and result recaps, and share with the larger business on internal team meetings
• Support department Director with ad hoc campaign requests
• Partner with the agency to test into new channel opportunities and make intra-day tactical optimizations across Meta and Criteo.
• Report on day-to-day channel performance to ensure that we are spending efficiently
• Contribute to strategic initiatives for the channels, i.e: develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
• Analyze trends and audience data to pinpoint optimal ad placements
• Oversee creative trafficking and ensure assets are delivered on time
• Work cross functionally with internal teams such as Brand, Creative, Email, Site Merchandising, and Content to ensure omnichannel alignment

• Attend and contribute to meetings with the global digital marketing teams and external agencies for performance marketing
• Work closely with Digital Commerce & Site Merchants to develop and deploy product-first marketing strategies that are cohesive with the brand’s initiatives.

You’ll Need to Have:

• Bachelor’s degree
• 3-5 years of experience working in digital marketing or the retail industry
• Excellent attention to detail
• Strong organizational skills, with ability to manage multiple trackers thoroughly and accurately
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Effective time management and project management skills.
• Must be comfortable in a fast-paced environment

We’d Love to See

• Understanding of Adobe Analytics, and Facebook Ad Manager.  

MK Perks:

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed