Content Marketing Manager

Your Title: Content Marketing Manager

Location: Westminster, CO

Our Department: Marketing Demand Center

Do you have a passion for connecting brand and demand into integrated marketing campaigns? Join us in shaping a thrilling future together! The marketing team is looking for a content marketing manager with strong communication, content creation, content strategy, and persona-based copywriting skills. The successful candidate will have an impeccable eye for detail and an excitement to write for different platforms, formats, and campaigns.

What You Will Do

Lead and coordinate multiple marketing functions, driving innovative strategies and programs to boost our products and services. Develop and execute marketing plans for various market sectors. Foster a high-performing team by selecting, nurturing, and evaluating talent to ensure seamless operations. 

• Responsible for external communications, including website, ad copy, email and blogs

• Use key brand personas as a guide to develop campaigns, strategies, and content

• Responsible for executing content that resonates with a global audience and supports expansion efforts

• Responsible for testing and tracking content performance and adjusting strategies as needed

• Responsible for upholding our editorial guidelines and ensuring a consistent, desirable message is conveyed through communications channels

• Responsible for identifying relevant communication opportunities and creating, placing, and communicating content and messages

• Responsible for crafting stories that resonate with our target audience and delivering them in innovative ways

• Responsible for the end-to-end content journey for a customer, including developing messaging strategies for nurture tracks, advertising, and websites

• Ability to collaborate with product marketing, PR, demand generation, sales, customer support, and creative teams to develop content marketing strategies and deliverables

• Plan and define our content distribution strategies based on platform metrics, and what is driving the biggest engagement/revenue to hit our goals

• Ability to plan, develop, and publish content on our blog.

• Ability to write for the website, email, landing pages, social media, and advertising.

• Ability to write long and short-form content.

• Editing and proofreading content from other team members.

• Ability to organize your work and efficiently meet campaign deadlines.

What Skills & Experience You Should Bring

• Degree in communications, marketing or (4+ years) of equivalent experience in marketing communications.

• Expert written and communication skills with experience creating copy to build awareness, nurture, convert, and retain customers. 

• Strong copywriting skills: clear, concise, and grammatically correct copy, and mastering a brand’s unique language.

• Familiarity with commonly used style guides.

• Working knowledge of the Google Suite.

• Experience creating copy for a global audience.

• Basic understanding of Search Engine Optimization (SEO) best practices.

• Experience working with a brand that has a large community base.

• Ability to work within deadlines and move projects forward.

Our Company

Trimble is transforming how the world works by delivering products and services that connect the physical and digital worlds. Core positioning, modeling, connectivity, and data analytics technologies enable customers to improve productivity, quality, safety, and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware, and services are transforming a broad range of industries such as agriculture, construction, geospatial, transportation, and logistics. For more information about Trimble (NASDAQ: TRMB), visit www.trimble.com

About The Demand Center

The Demand Center is responsible for bringing architecture, engineering, and construction products to market on our eCommerce store and the full marketing lifecycle of those eCommerce products. 

Trimble’s Inclusiveness Commitment

We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, a