Global Product Design & Optimization Lead

Global Product Design & Optimization Lead

Full-time |  Ecommerce | Location – Waregem

As the Global Product Design & Optimization Lead, you will drive the creation of best-in-class user experiences across our digital platforms. You’ll deeply understand our users—their behaviors, needs, and preferences—and translate those insights into intuitive, seamless web experiences that empower them to interact confidently and efficiently with our products. Want to be part of our global team? Apply today!

YOUR ROLE AND RESPONSIBILITIES

You’ll deliver short and long term projects that support the business strategy. This will involve:

• Provide hands-on operational leadership to the UX/UI, Design System, and CRO teams using agile and design-thinking methodologies

• Collaborate on long-term strategy and planning, and drive the execution of aligned design and optimization initiatives

• Oversee team resource capacity, manage dependencies, and communicate planning needs across operational and project roadmaps

• Mentor and support UX designers, fostering a collaborative, innovative, and high-performing team culture

• Partner cross-functionally to refine processes related to UX/UI, design systems, and CRO for continuous improvement

• Champion user-centric design principles and ensure they are embedded throughout the product development lifecycle

• Lead and support the UX/UI discovery and design process to create seamless user journeys

• Contribute to defining creative direction and manage external design agencies when needed

• Conduct user research and conversion optimization studies to align design with real user needs and behaviors

• Create and maintain UX style guides to ensure consistent design across all digital platforms

• Ensure a cohesive and unified user experience across devices and digital touchpoints

• Collaborate closely with product managers, developers, and other stakeholders to align design solutions with user needs and business goals

• Support ongoing development and optimization of the design system

• Define measurable UX goals and track KPIs to assess and improve design impact

• Coach, motivate, and guide team members through the implementation of new or improved solutions to ensure quality and efficiency

HOW TO SUCCEED / YOUR PROFILE

We’re looking for someone who can come up with simple solutions to complex problems. To join us you need:

• Master degree or equivalent by experience 

• 7+ years of experience leading UX, Design System, and CRO teams in a similar role

• Strong understanding of both B2B and B2C e-commerce, with solid knowledge of the MarTech landscape

• Proven experience in responsive design, ensuring seamless cross-device user experiences

• Familiarity with front-end development concepts, including HTML, CSS, and JavaScript

• Proficient in end-user research methodologies and applying insights to drive user-centered design

• Skilled in project management, including planning, prioritization, resource allocation, alignment, and outcome validation

• Hands-on experience with industry tools: Figma (design/prototyping), Optimizely (A/B testing), and other user feedback platforms

• Creative mindset in combination with strong analytical and communication skills

• Customer-focused with strong leadership and interpersonal capabilities.

WHAT'S IN IT FOR YOU

You will become part of a people-oriented company where your well-being really matters. Flexible working hours, work from home possibilities, 20 days holiday and 12 WTR days within a 40-hour week. At our headquarters you will also discover our TVH Park, a green area where you can move around and have the possibility to relax, meet or have lunch. Furthermore, we also offer: 

•  An attractive salary package with extra-legal benefits such as group and hospitalization insurance, luncheon vouchers, corporate restaurant, company car, ...

• An exciting position in an international company with a family atmosphere where people are at the center.