Senior Manager, Brand and Content Marketing

Great to Meet You! We are Ascenda

Ascenda provides end-to-end rewards infrastructure to help financial services and fintech companies launch premium rewards programs that accelerate their growth, differentiate their products and incentivize positive customer behaviors.

We power rewards programs for the world’s largest banks and card issuers like American Express, Capital One, Brex, HSBC, Virgin Money (Australia), SMBC (Japan), ICBC (China), Bradesco (Brazil), ANZ (Australia), HDFC (India) and many others worldwide.

We’re a profitable and rapidly scaling global fintech company looking for exceptional people to join our US based team to help capture the overwhelming demand from prospects across financial services verticals urgently looking to launch our rewards solution to differentiate their product, acquire premium customers and achieve cost effective / reliable growth.

We’re a team of 250 across 20 cities globally and dual headquarters in Singapore and Seattle. This is a special opportunity to be amongst our early marketing team members to help us build our marketing and sales engine to accelerate towards hypergrowth.

Join us as Manager, Brand and Content Marketing (Seattle, San Francisco, New York, Toronto)

As a Manager, Brand and Content Marketing at Ascenda, you’ll be a key member of the marketing team at Ascenda. You’ll help shape our brand voice and tone of our marketing to resonate with financial services and fintech customers. You’ll own our marketing content creation across all our sales, marketing and product channels. You’ll work with our leadership and strategy teams to craft newsworthy, informative and compelling content that positions Ascenda as a rewards industry thought leader globally and an ideal partner for our customers across all our marketing channels.

Key responsibilities

• Own and develop our brand voice and personality

• Own and developing a marketing editorial plan and thematic calendar to achieve our awareness, consideration and conversion goals

• Own our PR and earned media outreach efforts

• Researching and developing a deep understanding of our customer personas, their hair on fire problems and how to message our products in a way that resonates with them

• Developing a consistent brand voice and tone across all content for target personas

• Continuously analyzing content performance and iterating to enhance the impact of our messaging.

• Staying up to date with trends in fintech to develop newsworthy and relevant content

• Building the capability to localize content quickly and at scale in alignment with global expansion efforts.

• Exploring the use of AI to streamline content creation processes and free up time for higher-level thinking.

Requirements

What you bring to the table

You are a self-starter and an exceptional writer/researcher. You are curious and have or can develop a deep understanding of the fintech industry and what can grab our target customers’ attention. You can synthesize technical and quantitative concepts into cogent and concise content that resonate and generate responses from our target personas

What we are looking for:

• A history of significantly exceeding performance goals when leading and executing on a brand or content team at a B2B enterprise or SaaS company (Preferably in fintech targeting the following buyer personas: C-suite, head of product, head of strategy, head of cards/banking)

• A track record of upward career progression and significant individual contribution to the company’s growth.

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field, or equivalent experience is required.

• Excellent creative writing and editing abilities with ability to develop a tone and writing style that resonates with financial services and fintech audiences

• Ability to synthesize ideas, feedback and insights across cross functional teams and leadership to create cohesive content pieces

• Proven track record of analyzing the impact of messaging to constantly impro