VP, Product Management

<p> </p> <p><strong>Upwave: The Brand Outcomes Measurement Platform</strong></p> <p>Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel.</p> <p>With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more.</p> <p>We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTech founders & CEOs.</p> <p>We’re a humble but ambitious team that takes its work seriously but never ourselves.  Come join us.</p> <p>We’re looking for a strategic and hands-on VP of Product Management to lead our product vision, strategy, and execution. This role sits at the intersection of customer needs, business objectives, and technical innovation, driving the development of products that deliver real value and measurable impact.</p> <p>As a key member of the leadership team, you’ll shape the product roadmap, build and mentor a high-performing product team, and partner closely with Engineering, Data Science, Sales, and Customer Success to bring our product strategy to life.</p> <p>What you will do: </p> <p>Product Strategy & Vision</p> <ul> <li>Define and drive the long-term product vision aligned with company goals and market opportunities</li> <li>Translate business strategy into a clear, prioritized product roadmap</li> <li>Identify new product opportunities through customer insights, data, and market trends</li> </ul> <p>Customer Insight & Domain Expertise</p> <ul> <li>Build a deep, experience-near understanding of customer workflows, pain points, and decision-making through regular, direct engagement (e.g., interviews, field observation, deal support)</li> <li>Synthesize qualitative insights with product and market data to uncover non-obvious needs and shape high-conviction product bets</li> <li>Develop and maintain deep domain expertise in adtech and brand lift, including ecosystem dynamics, buyer personas, and industry trends</li> </ul> <p>Execution & Delivery</p> <ul> <li>Oversee end-to-end product design and development from concept through launch and iteration</li> <li>Ensure high-quality, timely delivery of product initiati