Manager, PR & Communications, International

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As International PR & Communications Manager, you will own and execute Axon’s global public relations strategy across all markets outside of the United States — including EMEA, APAC, LATAM, Canada, and the Commonwealth. In this highly cross-functional role, you’ll bring Axon’s voice to life across diverse geographies, managing a portfolio of regional PR agencies, supporting localized storytelling, and ensuring global alignment with Axon’s brand narrative.

You will be the international extension of Axon’s central PR & Communications function, working closely with regional stakeholders in Sales & Government Affairs, global marketing leads, and the U.S.-based Comms team. This role is ideal for someone who thrives on collaboration, is energized by complexity, and brings strong media judgment and executional focus to the table.

What You’ll Do

Lead International PR Strategy and Execution

• Own and drive Axon’s international public relations strategy across EMEA, APAC, LATAM, Canada, and the Commonwealth
• Act as the functional leader for all earned media efforts outside of the U.S., managing day-to-day PR operations and working closely with internal and external partners including Government Affairs
• Shape the external voice of Axon internationally, ensuring stories are tailored to local context while aligned with global narratives

Manage Global PR Agencies for Maximum Efficiency and Impact

• Serve as the primary point of contact and operational lead for all international PR agency partners
• Set goals, oversee scopes of work, and ensure strong execution and ROI across a limited pool of agencies supporting multiple markets
• Create a unified way of working with PR vendors: standardize reporting, messaging reviews, and cadence to avoid duplicated efforts
• Provide coaching, feedback, and editorial review to ensure consistent tone, quality, and output

Drive Campaign and Product Communications Across Regions

• Partner with Product Marketing and Regional Sales to plan and execute product launches, milestone announcements, and regional news
• Draft, localize, and deploy press materials including media pitches, customer stories, Q&As, op-eds, and press releases
• Coordinate media outreach and regional press opportunities, identifying relevant spokespeople and aligning with internal subject matter experts
• Own the calendar and planning for international earned media — managing overlapping campaigns across time zones

Safeguard Reputation and Support Sensitive Communications

• Support regional issue management, PR risk mitigation, and high-stakes announcements
• Monitor public sentiment and media activity related to Axon and proactively flag reputational risks
• Act as the lead international comms advisor during sensitive or fast-moving moments, escalating to U.S. PR leadership as needed
• Liaise with Legal, Government Affairs, and Policy teams to ensure narratives are accurate and appropriate for public audiences

Align with the U.S.-based PR & Comms Team for Global Consistency

• Serve as the bridge between Axon’s International Marketing org and the U.S.-based PR & Comms team
• Ensure consistent narrative development and comms governance across geographies
• Participate in global PR planning, editorial calendars, and process improvements
• Share international insights to help shape corporate messaging and strategy

Measure, Optimize, and Share International PR Performance

• Implement global standards for PR tracking, reporting, and media coverage analysis across all international regions
• Deliver region-by-region performance updates with actionable insights and benchmarking
• Recommend adjustments in messaging, markets, or channels based on media feedback and story pickup
• Advocate for the international team’s contributions in global forums, helping raise visibility and secure future investment

What You Bring

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