TikTok Shop - Senior Strategy & Analytics Associate, Personal Care

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About The Team

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.



Key Responsibilities:

- Assume pivotal role as the primary strategy business partner (BP) for the TikTok ecommerce business teams, leveraging data-driven insights to shape strategic agenda of business teams and fuel business growth.

- Monitor on-going internal and competitive business trends in their area of responsibility; leverage both internal and external/syndicated data to perform in-depth internal and market analysis and competitive landscape benchmarking.

- Synthesize internal and external research to formulate data-driven near-/medium-/long-term business recommendations, ensuring a forward-thinking and adaptive approach.

- Support business teams on high priority business operations topics, especially breaking down GMV targets into demand and supply drivers.

- Identify and manage cross-functional dependencies to influence business decisions/change and strategically improve operational efficiency. Drive continuous improvement through targeted initiatives that address specific challenges.

-Ensure a nuanced understanding of specific market dynamics and potential opportunities.

- Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment.

- Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance.