Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met.   If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

Texas State Technical College (TSTC) is seeking a visionary and innovative Senior Manager of Enrollment for the TSTC Connect (Online) campus. While this position supports our online programs, it is based onsite at the Waco, TX campus. This role is essential in shaping the future of online enrollment growth and works closely with TSTC Connect leadership in enhancing the student experience helping to meet the learning needs of today's students.

As the Senior Manager, you will lead a dynamic, multi-location team of Admissions Advisors, Enrollment Coaches, and Associate Managers, driving enrollment success across TSTC Connect. This role requires strategic vision, creativity, and adaptability to develop and implement cutting-edge enrollment strategies.

TSTC is known for innovation and agility, continuously evolving to meet the needs of Texas industries. Our unique funding formula ties college success directly to student outcomes, making every role at TSTC impactful. This position offers the opportunity to lead and develop enrollment strategies that directly influence student engagement, retention, and success in an online learning environment.

Salary Range: $75,643.83-$86,990.40

The final salary offer will be determined based on the candidate's qualifications and experience.

Key Responsibilities:

Leadership and Innovation in Online Enrollment (30%)

• Inspire and mentor a statewide team to achieve and exceed online enrollment targets.

• Develop and implement forward-thinking, data-driven enrollment strategies tailored for online students.

• Drive process improvements and innovation in the online enrollment experience, ensuring that students can seamlessly navigate admissions, registration, and support services.

• Evaluate team performance against Key Performance Indicators (KPIs), adjusting strategies to optimize student engagement and conversion rates.

Collaboration and Online Brand Development (25%)

• Work closely with the Provost to identify and implement online learning initiatives that align with student needs.

• Partner with Marketing, Financial Aid, IT, and Academic Affairs to ensure a cohesive, student-centered enrollment experience.

• Act as a key advocate for online student success, ensuring equity and accessibility in the enrollment process.

• Lead efforts alongside Program Team Leads and the Provost office to increase brand awareness of TSTC Connect. Develop strategic outreach initiatives to reach non-traditional and distance learners.

Technology-Driven Enrollment Strategies (20%)

• Leverage advanced CRM, data analytics, and automation tools to streamline enrollment workflows and personalize student interactions.

• Drive innovative solutions to enrollment barriers, using technology to simplify processes and enhance student satisfaction.

• Identify and implement best-in-class enrollment technologies, ensuring a modern and efficient student experience in collaboration with Statewide Enrollment leadership. 

Strategic Enrollment Growth & Capacity Building (15%)

• Develop and monitor program-specific enrollment goals, ensuring alignment with institutional priorities and workforce demand.

• Provide insight for opportunities for growth and expansion in online programs, collaborating with leadership to scale student access.

• Use market research and data analytics to assess emerging trends and optimize enrollment strategies.

• Oversee early intervention strategies to identify and support at-risk students