Senior Director, Marketing

Title: Senior Director, Marketing
 

Reporting to: Chief Revenue Officer
 

Opportunity:

Get Well is seeking a visionary and data-driven Senior Director of Marketing with a demonstrated history of building brand awareness and driving enterprise B2B growth and profitability. As a key member of Get Well’s leadership team, s/he will play an important role in asserting Get Well’s position as the digital patient engagement market leader, reinvigorating the company brand and enabling the company to consistently hit aggressive growth goals.

The Senior Director of Marketing reports directly to the Chief Revenue Officer and will help determine and drive the overall go-to-market strategy of the company. Furthermore, this individual will partner with sales, client services, product marketing, product management, business development, corporate development, and operations to build a qualified sales pipeline and brand awareness, while clearly communicating the company’s value proposition to current clients and prospects. S/he will be expected to influence all aspects of the organization - both internal and external - and play a significant role in the development of strategies and tactics across a diverse sales solution set to drive revenue and profitability. 

The ideal candidate will be an exceptional leader who has a proven track record of crafting compelling narratives around complex technologies - especially AI - and translating them into clear, measurable business value for healthcare stakeholders.  S/he will have a proven track record of bringing new products/packaging to market, hitting revenue-focused KPIs, and establishing best practices to enable a high-performing, metrics-driven marketing team. 

This position can be based remotely and will require occasional travel to Get Well's Bethesda, MD headquarters. Additional travel may be required.
 

Responsibilities:

• Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital).
• Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels.
• Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI powered solutions on patient care and operational ROI.
• Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers.
• Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring results
• Partner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products in order to support Get Wells growth objectives
• Track and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline

About You:

• Highly goal- and metrics-oriented
• Strong and constructive realist with an ability to uncover truths, assess risk, lead through constructive dialogue, and arrive at balanced conclusions and risk mitigation considerations
• Exceptional collaborator and team member
• Effective communicator who drives constructive dialogue within a highly cross-functional team environment to move business forward
• Highly comfortable in a small to midsize company environment; able to both strategically lead teams/agencies as well as roll up the sleeves to get the job done
• World class professional, respected immediately not because of what he/she has done but because of how he/she leads…at all levels
• Intellectually curious with thirst for learning both Get Well’s business and people; can assume a “patient centered” mindset
• Authentic, deliberate, and decisive leader who drives change and success through strategy, data, and positivity
• Able to move forward quickly and come to a resolution and actionable next steps

Requirements:

• 10+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team; enterprise healthcare experience is preferred
• Proven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciences
• Deep experience in and understanding of enterprise healthcare, payor, and / or government healthcare highly desired
• Strong ability to develop high-impact storytelling that connects emerging tech with real-world ROI
• Highly analytical and data driven with execution mindset based on quantifiable busines