East Region Director, Strategic Marketing

Company Description

Founded in 1996, Stream Realty Partners (Stream) began with a vision. Not one focused on bricks and mortar, but with people at its foundation. With 215+ million square feet of assignments and more than $5.8 billion in annual transactions, we are one of the fastest-growing, full-service commercial real estate services organizations in the country. We’ve grown from our two original partners to 1,100+ talented individuals that come together to create our distinct culture, best summarized by our firm’s core values: smart, honest, nice, and passionate.

IMMEDIATE IMPACT. MEANINGFUL CAREER.

At Stream, we know our success begins and ends with our people. It’s the reason we work hard to attract and retain the best and brightest talent. From day one, you will be an integral member of our high-caliber, collaborative team. We will empower you to apply your energy, expertise, and creativity to meet our clients’ needs while instilling you with unsurpassed market knowledge and development opportunities to succeed. When you join Stream, you won’t simply start a new job—you will build a meaningful and impactful career.

Job Description

Develop, lead and manage talented east region marketing teams while over-seeing end-to-end marketing strategy and execution for the region including PR and communications, growth marketing, point-of-sale business development marketing (proposals, presentations and sales tools), and property marketing.

This role requires a heavy focus on operational excellence, leadership and integration of technologies that enables our marketing and sales professionals. The successful candidate will drive innovation and differentiation at every stage of the sales funnel to increase Stream’s competitive advantage in the marketplace.

This role will report to the Chief Marketing Officer while effectively partnering with local market leaders and partners to execute on local market priorities, goals and objectives.

KEY RESPONSIBILITIES

• Lead, manage and motivate an innovative and strategic marketing team covering Stream’s east region locations
• Directs, coaches, evaluates and mentors marketing personnel to ensure they are meeting/exceeding expectations.
• Set and drive implementation of strategic goals/priorities for the division in alignment with the business
• Serves as single point of contact for pursuits, presentations and proposals, collaborating with sales professionals to develop strategies and value propositions for proposals and presentations; defines a story framework, maps content to key messages; leverages innovative mediums/technology; directs data visualization; and resources the right team members to ensure timely delivery.
• Creative oversight of all marketing and business development materials to ensure consistent quality, messaging, tone of voice and brand standards
• Help drive revenue through strategic marketing plans, effective workflows and high performing marketing talent
• Serve as ambassador, champion and advocate for the Marketing platform and Stream brand to internal and external audiences
• Develop regional market value propositions and core messaging aimed at revenue and brand share
• Develop and implement internal and external marketing plans for the markets and its professionals throughout the east region
• Clearly articulate the Stream’s position in the marketplace in order to position and effectively champion Stream’s marketing platform as an essential revenue-driving partner to our professionals
• Promote and leverage the full sales enablement technology platform across the sales funnel, specifically: delivering strategic, client-focused presentations and proposals in partnership with market leaders, vertical leaders, support functions and transaction professionals
• Ensures effective PR placement opportunities across all business lines working with our National Director of PR and/or 3rd party agencies.

Qualifications

• Bachelor's degree from four-year college or university
• Minimum of eight years of related experience and/or training
• Commercial real estate knowledge required
• Position based in an eastern Stream office location, preferably in Washington D.C. or Atlanta.

REQUIRED KNOWLEDGE & SKILLS

• Coaching, mentoring and talent development/management is paramount Work in a fast-paced environment with daily deadlines and multiple stakeholders
• Ability to learn/understand the complexities and strategic priorities of the business to adapt marketing tools accordingly
• Ability to motivate, influence and negotiate effectively with key employees, top management and internal client groups to take desired action
• Ability to mitigate and resolve conflicts
• Ability to innovate and impact positive chang