Team Manager, Paid Media and Measurement

Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment. 

At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.

The Role

The Team Manager, Paid Media and Measurement is a pivotal leadership role responsible for overseeing Linqia’s multi-channel paid media and measurement strategy across influencer campaigns. This role blends team leadership, digital advertising expertise, and operational excellence to ensure Linqia remains at the forefront of performance-driven influencer marketing.

As the leader of the Paid Media and Measurement team, you’ll be responsible for developing a high-performing group of Strategists, scaling Linqia’s paid offering, and delivering measurable outcomes for clients. You’ll drive innovation across platforms and processes, build industry-leading measurement capabilities, and serve as a key advocate for paid media within and beyond the company.

This role requires both strategic vision and hands-on leadership—balancing day-to-day team operations with a constant pulse on what’s next in paid media and analytics. You’ll shape internal education efforts, oversee third-party partnerships, and help evolve Linqia’s value proposition in a competitive market.

 

What You’ll Do

• Shape Campaign Strategy & Execution – Oversee all paid media and measurement workstreams, ensuring campaigns deliver measurable performance across platforms and client objectives.
• Act as a Customer-Facing Expert – Serve as a senior contact for clients, providing thought leadership, campaign insights, and clear communication on paid media performance.
• Foster a Center of Excellence – Design and facilitate monthly workshops and team education sessions, driving innovation and ensuring best-in-class execution.
• Vendor & Platform Management – Lead negotiations and relationships with third-party vendors and platforms to maximize value and impact.
• Performance Reporting & Insights – Track team KPIs, provide performance insights to leadership, and make strategic recommendations to enhance results.
• Operational Oversight – Manage hiring, resourcing, employee development, compensation changes, and other team operations.
• Cross-Functional Collaboration – Partner with Sales, Client Services, and Creator Operations to deliver integrated campaigns with a balanced mix of organic and paid tactics.
• Champion the Function – Act as an internal and external advocate for the paid media and measurement function, elevating its visibility and impact.
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Who You Are

• Experienced Paid Media Leader – 5-6 years of experience in paid media, digital marketing, or measurement, with at least 3 years in people management roles.
• Customer-Facing Strategist – Confident in leading high-level client conversations, translating performance into actionable insights, and delivering compelling recommendations.
• Team Mentor & Educator – Passionate about growing others, sharing knowledge, and building a collaborative, high-performing team culture.
• Hands-On & Strategic – Equally comfortable setting direction and rolling up your sleeves to solve problems or support campaign execution.
• Digitally Fluent – Deep understanding of paid social platforms (Meta, TikTok, YouTube, etc.), analytics tools, and industry trends.

Collaborative Leader – Skilled at working across teams and disciplines to align priorities, enhance efficiency, and deliver excellent results.

Location: San Francisco; hybrid

 

This position description is intended to describe the duties most fre