Associate Director of Alumni Communications & Marketing

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Campaign Engagement

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

Excluded

Job Description:

Summary:

The Associate Director of Alumni Communications and Marketing supports the production of strategic high-quality, brand-consistent marketing communications that engage the University’s 150,000+ living alumni— with the goal of transforming them into potential volunteers and donors, and to enhance the university’s reputation. The Associate Director reports to the Director of Advancement Communications to support the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni. This individual will design and implement communications and marketing plans to support various Alumni Relations programs and events.

In performing these activities under the direction of the Director of Advancement Communications, the Associate Director will manage the print collateral and online communication vehicles that the Office of Alumni Relations uses to communicate with alumni. This includes working closely with the Associate Director of Alumni and Digital Communications to manage the daily operation of e-mail communications (including e-mail blasts and ongoing newsletters). With partners in Advancement Communications and University Communications and Marketing, the Associate Director will develop and maintain alumni web site content, stay abreast of current and new technologies, and build upon the programs that are in place to increase the engagement level of all alumni. This position reports directly to the Director of Advancement Communications, supervises work-study students.

Essential Functions:

• The Associate Director, with all members of the Advancement Communications team, supports the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni through digital, print communications, and social media.

• Working with the Associate Director of Alumni and Digital Communications on policies and procedures to govern creation, distribution, and analysis of e-mail communications. 

• Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals.

• Serve as administrative liaison to university offices engaged in the revision and updates to AU’s Alumni Website.

• Partner with the Associate Director of Advancement Communications to create an integrated web presence across University Advancement webpages.

• Write news and events, update images, review and revise stock content.

• Utilize analytics to assess overall effectiveness of the site and to direct changes.

• Assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.

• Liaise with UCM and Advancement Comms creative team to manage collateral needs that support Alumni Relations objectives.

• Support for American University Alumni Awards and American University Notable Alumni by drafting communications and marketing plans and project managing the collateral production for the Alumni Awards Event, and marketing the nomination process.

• Work with UCM to generate alumni-related content for American magazine when necessary (class notes, alumni stories, and projects as needed); serve as liaison on print communication pieces.

• Work