Sr. Manager, Amazon Retail Media

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Senior Manager, Amazon Retail Media

Role Summary

The Senior Manager, Amazon Retail Media leads Galderma’s Amazon Advertising strategy across consumer brands (Cetaphil & Differin), driving performance, profitable growth, and market share. This role owns an eight-figure media budget, oversees agency partners, and leverages advanced tools (AMC, ABVP) to optimize full-funnel media investments.

Reporting to the Head of eCommerce this position serves as the internal Amazon Advertising expert, shaping integrated retail media strategies that deliver incremental sales, strengthen brand equity, and support long-term profitability.

Key Responsibilities

Amazon Advertising Strategy & Execution

• Own lower funnel Amazon Advertising strategy across Sponsored Ads, DSP, AMC, and ABVP

• Develop and lead annual and multi-year retail media strategies aligned to brand and commercial goals

• Manage and optimize an eight-figure budget to balance growth, efficiency, and margin

• Lead agency partners on planning, execution, creative, and performance management

• Partner with Brand, Marketing, and Sales to ensure aligned and integrated activation plans

• Drive compelling digital storytelling and customer journeys that increase conversion and brand presence

Retail Media Activation & Innovation

• Leverage AMC for audience development, attribution, and path-to-purchase insights

• Utilize ABVP and advanced tools to drive visibility, engagement, and incremental sales

• Apply performance analytics and marketing mix modeling to optimize investment decisions

• Translate upper-funnel strategies into high-performing lower-funnel retail media plans

• Identify test-and-learn opportunities and build long-term Amazon media capabilities

Cross-Functional Leadership

• Align media strategy with assortment, pricing, promotions, and inventory priorities

• Deliver clear performance updates and strategic recommendations to senior leadership

• Support integrated business planning tied to growth and profitability targets

Performance Analytics & ROI

• Build dashboards and reporting frameworks to track and optimize performance

• Monitor KPIs including ROAS, ACOS, conversion, traffic, and incremental sales

• Translate complex data into actionable insights that improve outcomes

• Evaluate performance across both short-term results and long-term brand impact

Agency & Partner Management

• Manage agency relationships and hold partners accountable to KPIs and timelines

• Oversee external vendors supporting execution, data, and analytics

• Evaluate new Amazon and third-party solutions to advance capabilities

Skills & Qualifications

• Bachelor’s degree required; MBA preferred

• 8+ years in Amazon Advertising

• Proven success managing large-scale (eight-figure) media budgets

• Deep expertise in Sponsored Ads, DSP, AMC, and ABVP

• Strong experience in attribution, analytics, and marketing mix modeling

• Demonstrated ability to influence cross-functional teams and manage agencies

• Strong strategic thinking, communication, and executive presentation skills

• Highly analytical, results-driven, and comfortable in a fast-paced environment

About the Compensation:

The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $160,000-$200,000.

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