Associate Influencer Marketing Manager, Dove Men+Care

ABOUT UNILEVER  

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.    

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.   

JOB PURPOSE​  

​​Dove Men+Care is the fastest-growing male PC brand of the last decade, an almost €1bn brand with an ambition to double its size by 2030. Dove Men + Care is renowned as one of the world’s leading Beauty and Personal Care brands, operating across Skin Cleansing, Deodorants and Hair. The brand champions progressive masculinity and is anchored in its purpose – to inspire men to experience the transformative effects of caring for themselves and others.  

Dove Men+Care Personal Care is one of the largest cells for personal care globally and is a key growth driver for the category at Unilever. As the US Dove Men+Care Influencer Marketing Associate Manager, you will work with the iconic brand to develop long term influencer strategies and establish best in class processes to upskill capabilities in this discipline. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE 

This role collaborates closely within the Performance & Engagement and Digital Commerce marketing global and local teams to set up a strong connection between owned and paid media and content by engaging with and leveraging influencer activity across channels (e.g. paid media, shopper, ecommerce, etc.) 

Lead Others Say Campaign Development and Execution  

• Develop and execute multi-tiered, data-driven influencer marketing strategies for tentpole and always on influencer marketing campaigns (paid and earned) 

• Drive compelling and consistent messaging across earned and influencer channels.  

• Identify, cultivate, and manage partnerships with influencers that align with the Dove Men+care brand ethos and resonate with target audiences.  

• Oversee the execution of influencer campaigns, ensuring alignment with marketing objectives, and measure the impact on brand growth and engagement.  

Stakeholder and Agency Management  

• Develop influencer and creative briefs, in partnership with agency partners to support campaign objectives 

• Develop and scope team projects that map to critical business goals  

• Manage the organic seeding talent program, including target list development, outreach and identifying sampling/partnership opportunities 

• Manage paid boosting of all influencer content in partnership with internal t