Sr. Analyst, Website Analytics

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

Razorfish is seeking a Sr. Data & Analytics Analyst to join the web analytics team currently supporting one of our large technology clients. Candidates should be proficient in digital/website KPI frameworks, reporting, insight, and analysis. Day-to-day tools include Adobe Analytics, Microsoft Excel/PowerPoint, and Tableau.

PLEASE NOTE: This is a hybrid role requiring onsite collaboration an average of 3 days/week. All candidates must be local to the New York City metro area and willing to commute to our Hudson Street office on a regular basis. Occasional onsite work at our client’s offices in Ridgefield Park, NJ may also be required.

Responsibilities: 

• Analyze website performance data (overall trends, clickstream, pathing, UX) to generate meaningful, actionable insights to support paid media decision-making for a prominent ecommerce site.
• Develop standard reporting deliverables as well as ad-hoc analyses as needed to unearth page, experience, media, or audience learnings.
• Perform statistical analyses for websites and/or marketing campaigns, such as calculating statistical significance, distributions, etc.
• Partner with internal cross-functional teams to develop, evolve, and interpret new ways of looking at and analyzing data.
• Meet with and present to client teams to communicate findings, deliver insights, and make recommendations.
• Support ETL and dashboarding workstreams as needed.

Qualifications

• Prior professional experience working within data analytics and reporting in a large, complex corporate environment; experience working within an advertising agency or consulting environment strongly preferred.
• Prior professional experience supporting or working in close partnership with digital media or website design and development teams.
• Outstanding quantitative reasoning abilities and experience.
• Strong Adobe/Google Analytics and Microsoft Excel skills as well as an ability to build dashboards in Tableau.
• Experience developing and pulling reports related to website analytics.
• Ability to understand, parse, and interpret data and turn raw information into meaningful and actionable insights.
• Experience creating and delivering presentations using PowerPoint.
• Very strong oral and written communication skills with a natural ability to tell a story.
• High degree of comfort presenting both within internal/team meetings and externally directly to clients.
• Nimble and flexible mindset; comfortable with ambiguity and constantly evolving goals and shifting process.
• Familiarity with website design, site usability, and site testing preferred.
• Basic knowledge of website tagging, tag management systems, or media tagging including tools like Adobe Launch, Google Tag Manager, etc. preferred.
• General knowledge related to paid/owned media campaigns and audience segmentation preferred.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan do