Senior Director, Acquisition

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a strategic powerhouse to own and evolve FanDuel’s acquisition engine – balancing data, creativity, and commercial acumen to fuel high-quality AMP growth and CAC efficiency. In this role, you’ll set the strategy for how we acquire new users, define high-value audiences, unlock white space growth, and optimize every stage of the commercial funnel. You’ll be the go-to leader connecting the dots across Marketing, Media, and Performance & Insights – ensuring our acquisition strategy is both smart and scalable.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Own Acquisition Strategy & Outcomes
  • Lead end-to-end acquisition strategy development, ensuring we hit customer growth targets while balancing efficiency, payback, and long-term value
  • Act as central point of contact for all things acquisition, driving alignment, clarity, and performance across Media, Marketing, Business Intelligence, and Finance stakeholders
  • Partner closely with Business Intelligence to integrate acquisition forecasts, commercial inputs, and business drivers into strategy and execution
  • Directly manage and optimize our acquisition offer strategy across all regions
  • Lead a high performing team, nurturing and attracting talent
• Lead Audience Strategy & Whitespace Growth
  • Develop and evolve a clear audience strategy, defining segments for acquisition using market data, research, and competitive intelligence and crafting briefs that inform creative, media, and offer execution
  • Identify and validate whitespace audience opportunities – helping FanDuel expand into new segments with tailored value propositions
• Own the Conversion Funnel
  • Accountable for the full-funnel acquisition experience, partnering closely with the Media team to identify and act on opportunities for funnel optimization
  • Define and evolve the new customer offer strategy across products, states, and moments in partnership with pricing, promotions, and product teams
  • Collaborate cross-functionally to ensure new customer experience is aligned for maximum conversion
• Drive Performance Management
  • Monitor CAC efficiency and active user growth metrics
  • Partner closely with Business Intelligence and Media teams to provide acquisition inputs into budgeting, top-line forecasting, strategic investment pacing & tradeoffs, and the like

THE STATS
What we're looking for in our next teammate

• Minimum of 10 years of work experience in customer acquisition, with experience creating and managing media campaigns from start to finish
• At least 5 years in a management role with multiple tier direct reports
• Experience in brand strategy for a high growth brand
• Bachelor's degree or equivalent industry experience preferred
• Deep experience developing and overseeing customer acquisition programs
• Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once
• Has a positive attitude and loves opportunities to collaborate with others
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus