CBS - BMC - Brand and Marketing - Brand Research & Insights - EY Global Delivery Services

Discipline

Brand and Marketing

Role Type

Brand Research & Insights

Role Rank

Assistant Director | 63

Current Rank CS

63

 

 

The opportunity

 

The Brand Research & Insights Assistant Director will be a key contributor in advancing EY's brand strategy through comprehensive research and insightful data analysis. This role is responsible for day-to-day management of global brand tracking initiatives (inc. EY Global Brand Survey) and developing actionable brand insights across a range of research and data sources. The Assistant Director will work closely with the Global Brand Research & Insights Leader, collaborate with cross-functional teams to ensure that brand strategies are informed by robust data and insights, ultimately contributing to the growth and success of EY's brand in a competitive marketplace.

 

Key responsibilities

• Support Global Brand Survey research:
  • Assist in the design and execution of global brand survey studies to monitor brand health and perception across various markets, and our progress towards are All in brand ambitions.
  • Analyze research findings to identify trends, strengths, opportunities, and areas for improvement.
  • Help develop and maintain automated reporting systems that provide insightful reports for stakeholders. Ensuring that reports are user-friendly and accessible to stakeholders, facilitating data-driven decision-making.
• Brand insights development: Collaborate in synthesizing brand research and other data sources to generate actionable brand insights that inform progress in All in, marketing strategies and initiatives.
• Google Keyword Data Analysis: Generate and analyze Google keyword data to understand search trends and behaviour. Own the production of insightful reports.
• Advertising testing support: Assist in the planning and execution of advertising tests to evaluate the effectiveness of marketing campaigns. Help analyze test results to provide recommendations for optimizing ad strategies and improving ROI.

 

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

 

To qualify for the role, you must have

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in market research, with a demonstrated ability to support brand performance initiatives.
• Strong analytical skills with proficiency in data analysis tools and software (e.g., SPSS, Excel, Google Analytics).
• Excellent communication and presentation skills, with the ability to convey complex data insights to diverse audiences.
• Experience in automated reporting and data visualization tools.
• Track record of research agency management and