Manager, Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $82,500 - $93,000, bonus eligible

SCHEDULE: Hybrid

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY: As the Trade Marketing Manager at Elysian Brewing, you play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry. Collaborating with marketing teammates, sales teams, internal stakeholders, network distributors, and external partners and properties, your focus is on creating impactful trade marketing programs and activations aligned with the Elysian Brewing master brand and Elysian's family of brands. Your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, program and brand sales tools, and overseeing merchandise procurement for both on- and off-premise trimester programming. Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, sponsorship activation and venue execution. Moreover, you oversee asset management across various digital platforms, ensuring Elysian brand and trade assets are organized, up-to-date and easily accessible. Join us in shaping Elysian Brewing's success and making a lasting impact in the craft beer market.

JOB RESPONSIBILITES:

• Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan for the brewery and key brands. This plan will include channel architecture, asset coordination and development, and partnering with brand team in creating route to market and consumer journey insights and plans.

• Work collaboratively with the other functional teams within the broader Elysian and Craft West brand marketing organization to ensure alignment with overarching brand, media, comms and in-market activation plans.

• Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion.

• Partner with the brand team to build trade and brand activations that leverage a wide variety of sponsorships with properties, brands and creators, including trade assets for on/off premise, event activations and more.

• Work in coordination with the Craft West Sales Team and assist in their sales efforts both within the wholesaler network and in-market through cohesive trade, POCM, on/off premise tools, and programming strategies.

• Liaison with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategic planning for trade and merchandise programs, leveraging all available insights to make data-led creative and resource-allocation decisions.

• Work in collaboration with Craft West’s creative team and Elysian’s trade agencies on the development of annual/trimester trade playbooks, messaging, overall look/feel of the brand at trade, and campaign execution, monitoring and reporting on the effectiveness and leveraging data and insights to develop creative new ideas.

• Develop clear, cohesive brand briefs for cross-functional collaboration with the marketing org and relevant agencies. Present ideas, concepts and strategies to the Brand Team, Sales Team & relevant Anheuser-Busch stakeholders.

• Lead procurement strategy and execution for promotional and trade merchandise for buying windows and year-round on-demand, as well as the development of new items designed to engage with the Elysian consum