Adobe Target Specialist

he Adobe Target Specialist/Consultant will own and govern the platform, ensuring secure environments, activity setup, and seamless delivery of personalized experiences. This role requires delivering high-quality activities that drive measurable business impact and drives advanced integrations with Adobe Experience Cloud tools, manages AEM fragment application, and enables AI-powered personalization features.

Position Responsibilities:

Platform Ownership & Activity Management:

• Own environments, properties, and permissions (prod/stage/dev), including Admin/API governance for users, hosts, properties, and activities to keep the platform secure and audit‑ready

• Translate the brief into an activity spec: define hypothesis, primary/secondary KPIs, target audience, activity type (A/B, MVT, Experience Targeting, Auto‑Target/Auto‑Allocate, Recommendations)

• Work with development/digital technology team to configure experiences in VEC/Form‑based Composer (web) or via Delivery APIs/Server‑side SDKs

• Validate identity and decision logs, use preview/QA links across hosts/environments, test devices/browsers, and confirm flicker/performance mitigations; set start/end flighting and activation gates

• Publish activities to the correct environment/property, monitor early signals in A4T reports, run smoke checks, and apply rollback criteria if needed. Post‑activation, document results and learnings; archive assets and update the activity registry to avoid future collisions

Strategic Integrations & Advanced Personalization:

• Integrate Target with Adobe MarTech stack (Adobe Analytics, RTCDP, Journey Optimizer, CJA)

• Set up and configure secure connection between Adobe Experience Manager and Adobe Target using OAuth authentication, ensuring seamless transfer of experience fragments (XFs) for content personalization

• Instrument end‑to‑end measurement (activity → audience → event → report) and ensure clean experiment attribution in Analytics/BI

• Offer & template patterns: maintain reusable HTML/JSON offers, components, and design tokens compatible with VEC/Form‑based Composer and server delivery

• Profile scripts & attributes: curate calculated attributes and entity data powering audiences, Recommendations, and automated decisioning - versioned and unit‑tested

• Enable advanced AI powered features (Auto‑Target, Automated Personalization, Recommendations) with the necessary data feeds, catalogs, and guardrails; document when/why to use each

• Manage and maintain AEM Experience Fragments within Adobe Target, ensuring accurate application of fragments for content personalization and experimentation use cases across web and app experiences

• Steward tag/SDK health (AEP Web SDK / at.js): load order, flicker mitigation, and server connections—so experience delivery is performant and stable

Required Qualifications:

• 5 years of proven experience in front-end development with strong proficiency in HTML and CSS

• Hands-on experience working with Content Management Systems (CMS), preferably Adobe Experience Manager (AEM).

• Ability to implement, manage, and optimize digital experiences across web platforms.

• Experience collaborating with marketing, product, UX, and development teams to deliver web content and customer experience enhancements.

• Understanding of responsive web design, web standards, and cross-browser compatibility.

• Ability to troubleshoot and support content, personalization, and testing activities within a digital experience ecosystem.

Preferred Qualifications:

• Experience with personalization strategies and customer experience optimization.

• Knowledge of A/B testing methodologies and experimentation best practices.

• Familiarity with Adobe Target or similar optimization and testing platforms.

• Ability to analyze test performance and leverage insights to improve customer engagement and conversion outcomes.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To