Senior Digital Analyst

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary: 

We are seeking a highly analytical, systems-oriented, and seasoned Senior Digital Analyst to lead the reporting integrity and performance visibility for the Ruggable site. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on site data, ensuring our data architecture, from reporting to user journey analyses, is accurate, actionable and scalable.

The Senior Digital Analyst translates raw data into commercial action for the site. You are a power user of analytics platforms such as GA4 and Heap, with the technical agility to translate raw events data into user journeys and partner with Data Engineering to build reporting for insights. Beyond reporting, you are a strategic partner in site experimentation and personalization, with experience in platforms such as Ninetailed, Optimizely and Constructor, and providing clear performance/statistical results as well as scalable recommendations.

What You’ll Do: 

Core eCommerce & Site Performance

• Site Real Estate: Analyze and report on the performance of PLPs, PDPs, and core content pages to ensure optimal user flow and product discovery
• Device & Funnel Analysis: Monitor and diagnose variances in the conversion funnel across Mobile vs. Desktop, identifying UX opportunities or technical friction unique to each device
• Traffic Attribution: Analyze collection launch and site performance by traffic channel, ensuring a clear understanding of how different segments interact with site features
• Commercial Metrics: Own the reporting for Discount vs. Non-Discount sales, Promo vs. Non-Promo lift, and the performance of New vs. Repeat customers over time

Revenue Forecasting & Strategic Tracking

• Dynamic Forecasting: Support the continuous forecasting and re-forecasting of site KPIs, breaking down targets by traffic channel and customer segment (New vs. Repeat)
• Performance Accountability: Track real-time performance against forecasts and historical benchmarks, providing proactive "flash reports" on AOV, conversion, and RPV when the business is over/under-indexing
• Market Context: Partner with external vendors to track market share and competitor activity, translating external market shifts into context for our internal performance

Customer Insights & Cross-Functional Strategy 

• 1st & 3rd Party Data Integration: Lead the exploration of customer data by stitching together 1st-party data (geo, cohort, products purchased) with 3rd-party datasets to build a 360-degree view of the Ruggable shopper
• Consumer Snapshots: Own the end-to-end refresh of the Quarterly Consumer Snapshot deck, providing the definitive narrative on customer demographics and shifting purchase behaviors
• The Cross-Functional Bridge: Serve as the primary analytical liaison for the Commercial team, ensuring customer insights are not just "reported," but are consistently applied to product launches, marketing creative, and site strategy

Testing & Personalization (CRO)

• Experimentation: Lead the analysis for A/B testing and personalization initiatives using Optimizely and Ninetailed, ensuring statistical significance and internal validation of all test outcomes and incremental lift
• Actionable Readouts: Translate complex test results into clear, "so-what" narratives that provide the Digital team with scalable recommendations for optimization

Analytical Operations & Strategic Governance

• BI Engineering (Sigma): Lead the buildout and validation of automated eCommerce dashboards in Sigma, translating complex business logic into intuitive, self-service reporting for stakeholders
• Data Stewardship & Integrity: Partner with Data Engineering to optimize Snowflake tables and implement rigorous validation/alerting systems, ensuring our data infrastructure remains the "absolute source of truth"
• Performance Storytelling: Own the end-to-end delivery of weekly and monthly business reviews, providing context-rich narratives that diagn