Director, Sales- Target & Meijer Food & Beverage, US Retail Sales
The J.M. Smucker Co.About the role
Director, Sales- Target & Meijer Food & Beverage, US Retail Sales
Location: Minneapolis, MN (Sales Office)
Work Arrangements: Hybrid – on-site a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
Reports To: Vice President, West Food & Beverage- US Retail Sales
About the Role:
As the Director of US Retail Sales, you will be at the forefront of driving profitable sales growth and building strategic partnerships. Your primary responsibilities will include:
Deliver the Business:
- Achieve profitable sales growth by developing and executing annual customer business plans for the Frozen Handheld, Spreads, and Coffee businesses.
- Develop strategic annual business plans and track progress to achieve or exceed net sales targets.
- Maintain omnichannel marketplace awareness and apply business insights effectively.
- Utilize syndicated and other customer data sources to inform strategic and tactical plans.
- Manage and provide visibility into KPIs and trade budgets.
- Ensure monthly and quarterly sales forecast accuracy and communicate business performance and needs both internally and externally.
Accelerate Team Performance:
- Responsible for recruiting, training & developing top talent managing team of sales business managers and sales support team members both in-office and remote, at varied skill levels.
- Inspire and lead direct reports and cross-functional field support teams to maximize effectiveness, in line with JMS resonant leadership expectations.
- Employ appropriate interpersonal styles and approaches to gain acceptance of ideas or plans and serve as an agent of change in leadership.
- Ensure training, tools, and processes are focused on delivering business aligned with JMS go-to-market strategies, working cross-functionally on customer activation.
- Possess sound knowledge of company financials, accounting procedures, trade financials, and personnel policies and procedures.
Strategic Partnerships:
- Drive strategic partnerships and maintain a long-term focus with all internal and external stakeholders.
- Manage Customer P&Ls, requiring a strong understanding of key metrics and business knowledge to provide direction on improving profitability.
- Lead the business planning process, working closely with cross-functional business partners.
- Empower teams to lead cross-functional initiatives, driving accountability and ownership.
- Champion customer needs through an in-depth understanding of their go-to-market strategy and data.
- Identify continuous improvement opportunities to enhance sales strategy and organizational/talent capabilities, making recommendations to leadership.
Customer Development:
- Build and maintain relationships with retail partners and all pertinent decision-makers.
- Develop strategies to drive category and JMS brand growth for the retailer.
- Manage JBP planning and goal alignment with key stakeholders and long-range vision.
- Manage broker supported retail support to deliver against JMS & customer expectations
What We Are Looking For:
Minimum Requirements
- Bachelor's degree.
- 10+ years of sales experience with a proven track record of meeting or exceeding targets, including at the HQ level; Target and/or Meijer experience included.
- 5+ years of large sales team management, people management experience, and a proven track record of inspiring a team to execute plans.
- Strong customer management skills, including the use of syndicated data sources such as Nielsen or IRI/Circana and customer data platform/systems.
- Understanding of P&L Management, Category Management, Trade Promotion Management, Pricing Structures, and Trade Terms.
- Previous cross-functional experience beyond sales preferred.
- Experience in food/beverage categories preferred.
Additional Skills and Experience
- Broker management experience.
- Strategic thinker with the ability to envision the future of sales teams, processes, and relationships.
- Leadership/Executive presence, leading through resonant engagement, demonstrating mindfulness, hope, and compassion to build an inclusive environment.
- Self-motivated with the ability to embrace change and deliver results while managing multiple/diverse priorities.
- Excellent communication skills, detail-oriented, and self-motivated.
- Ability to lead, communicate, present, and influence all levels of the organization, including executive and C-level.
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