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Director, Sales- Target & Meijer Food & Beverage, US Retail Sales

The J.M. Smucker Co.
Minneapolis, United Statesfull_timeVerifiedPosted 29 Sept 2025

About the role

Director, Sales- Target & Meijer Food & Beverage, US Retail Sales

Location: Minneapolis, MN (Sales Office)

Work Arrangements: Hybrid – on-site a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

Reports To: Vice President, West Food & Beverage- US Retail Sales

About the Role:

As the Director of US Retail Sales, you will be at the forefront of driving profitable sales growth and building strategic partnerships. Your primary responsibilities will include:

Deliver the Business:

  • Achieve profitable sales growth by developing and executing annual customer business plans for the Frozen Handheld, Spreads, and Coffee businesses.
  • Develop strategic annual business plans and track progress to achieve or exceed net sales targets.
  • Maintain omnichannel marketplace awareness and apply business insights effectively.
  • Utilize syndicated and other customer data sources to inform strategic and tactical plans.
  • Manage and provide visibility into KPIs and trade budgets.
  • Ensure monthly and quarterly sales forecast accuracy and communicate business performance and needs both internally and externally.

Accelerate Team Performance:

  • Responsible for recruiting, training & developing top talent managing team of sales business managers and sales support team members both in-office and remote, at varied skill levels.
  • Inspire and lead direct reports and cross-functional field support teams to maximize effectiveness, in line with JMS resonant leadership expectations.
  • Employ appropriate interpersonal styles and approaches to gain acceptance of ideas or plans and serve as an agent of change in leadership.
  • Ensure training, tools, and processes are focused on delivering business aligned with JMS go-to-market strategies, working cross-functionally on customer activation.
  • Possess sound knowledge of company financials, accounting procedures, trade financials, and personnel policies and procedures.

Strategic Partnerships:

  • Drive strategic partnerships and maintain a long-term focus with all internal and external stakeholders.
  • Manage Customer P&Ls, requiring a strong understanding of key metrics and business knowledge to provide direction on improving profitability.
  • Lead the business planning process, working closely with cross-functional business partners.
  • Empower teams to lead cross-functional initiatives, driving accountability and ownership.
  • Champion customer needs through an in-depth understanding of their go-to-market strategy and data.
  • Identify continuous improvement opportunities to enhance sales strategy and organizational/talent capabilities, making recommendations to leadership.

Customer Development:

  • Build and maintain relationships with retail partners and all pertinent decision-makers.
  • Develop strategies to drive category and JMS brand growth for the retailer.
  • Manage JBP planning and goal alignment with key stakeholders and long-range vision.
  • Manage broker supported retail support to deliver against JMS & customer expectations

What We Are Looking For:

Minimum Requirements

  • Bachelor's degree.
  • 10+ years of sales experience with a proven track record of meeting or exceeding targets, including at the HQ level; Target and/or Meijer experience included.
  • 5+ years of large sales team management, people management experience, and a proven track record of inspiring a team to execute plans.
  • Strong customer management skills, including the use of syndicated data sources such as Nielsen or IRI/Circana and customer data platform/systems.
  • Understanding of P&L Management, Category Management, Trade Promotion Management, Pricing Structures, and Trade Terms.
  • Previous cross-functional experience beyond sales preferred.
  • Experience in food/beverage categories preferred.

Additional Skills and Experience

  • Broker management experience.
  • Strategic thinker with the ability to envision the future of sales teams, processes, and relationships.
  • Leadership/Executive presence, leading through resonant engagement, demonstrating mindfulness, hope, and compassion to build an inclusive environment.
  • Self-motivated with the ability to embrace change and deliver results while managing multiple/diverse priorities.
  • Excellent communication skills, detail-oriented, and self-motivated.
  • Ability to lead, communicate, present, and influence all levels of the organization, including executive and C-level.

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Company

The J.M. Smucker Co.

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