Senior Manager, Field Marketing & Events

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Overview of the Role

The Senior Manager of Field Marketing Events is a highly strategic and collaborative role that leads the design, planning, and execution of high-impact events that fuel business growth. This leader partners closely with cross-functional stakeholders to deliver experiences that support pipeline generation, deepen customer loyalty, and strengthen alignment across the business. The role blends strategic planning, operational excellence, people leadership, and data-driven decision making to deliver events that reflect Salesforce’s brand, values, and commitment to equality.

Responsibilities

Strategy & Leadership

• Develop and oversee the end-to-end event strategy and roadmap for a defined portfolio, ensuring strong alignment with corporate marketing, sales, and executive priorities.

• Serve as the primary strategic partner to senior stakeholders, providing clear updates, managing expectations, and facilitating alignment on key decisions.

• Lead, coach, and support event team members (direct reports and/or cross-functional contributors), fostering growth, accountability, and an inclusive team culture.

Execution & Project Management

• Oversee all aspects of event execution including venue sourcing, logistics, contracting, creative development, registration, content programming, speaker management, and on-site delivery.

• Manage relationships with key vendors, agencies, and partners, ensuring quality, fiscal responsibility, and alignment with expectations.

• Build and scale consistent event processes, best practices, and toolkits to enable high-quality delivery across regions and internal teams.

Integration & Measurement

• Own and manage comprehensive event budgets including forecasting, expense tracking, and reconciliation to ensure programs meet financial targets.

• Partner with Field Marketing and Operations to integrate event data into Salesforce platforms (Sales Cloud, Marketing Cloud, etc.) for registration, engagement tracking, and reporting.

• Define and measure KPIs that demonstrate event success (ROI, pipeline influence, attendance, satisfaction), providing actionable insights and recommendations.

• Ensure all event experiences authentically represent Salesforce’s brand, values, and commitment to equality and sustainability.

Audience Development & Field Integration

• Lead audience acquisition and demand generation strategies for all managed events, collaborating with Sales and Field Marketing to drive qualified registrations.

• Develop and execute integrated CRM campaigns (email, in-platform messaging, nurtures) that support pre-event engagement and effective post-event follow-up.

• Leverage Field Marketing experience to align event strategies with regional and territory priorities, optimizing event formats and locations for local impact and partner engagement.

• Synthesize data quickly to support compelling, audience-relevant storytelling and follow-up.

Required Qualifications

• 8+ years of experience in event management or communications, including at least 3+ years leading large-scale, complex corporate events.

• Demonstrated ability to lead strategic programs, manage cross-functional teams, and collaborate effectively across diverse stakeholders.

• Strong project management skills with high attention to detail and the ability to operate in fast-paced, evolving environments.

• Excellent written and verbal communication skills, with the ability to adapt to executive and corporate voice.

• Proficiency with Google Suite.

• Ability to manage confidential or sensitive information with discretion.

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