Director of Public Relations – North America

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.*** ***As this position in based in the United States, the job description is available in English only.***   ________________________________Director of Public Relations – North America  Public Relations Permanent position     We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.     OUR MISSION   Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.   Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!   So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!     YOUR MISSION  

The Director of Public Relations, North America is responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets. 

This role exists to move PR from a reactive media relations function to a strategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’s super‑premium brand positioning. 

Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent, high‑impact communications across resident and touring shows, while remaining tightly aligned with global brand strategy and corporate reputation standards. 

 

Core Mission 

• Drive anticipation, buzz, and relevance ahead of on‑sale and throughout a show’s lifecycle 

• Ensure Cirque du Soleil is culturally present, not just visible at launch moments 

• Align PR activity directly with demand generation and business objectives 

• Provide strong regional governance over PR agencies and local execution 

• Protect and elevate the Cirque du Soleil brand across all North American markets 

 

Key Responsibilities 

1. Regional PR Strategy & Demand Amplification 

• Develop and lead the North America PR strategy in alignment with global brand and marketing objectives 

• Translate brand positioning into compelling PR narratives that drive audience interest and intent 

• Design PR approaches that support:  

• Early demand build (12–18 months pre‑opening, for new shows) 

• Sustained visibility during runs for both resident and touring shows  

• Strategic peaks tied to ticketing and pricing moments 

• Ensure PR is an integrated lever within the broader “Selling the Show” (a combinat